Dir. of Student Recruitment and Enrollment 25-26

ABOUT US

Family Life Academy Charter School (commonly called FLACS) is a nonprofit network of high-performing charter schools in the South Bronx. Family Life Academy Charter Schools, together with the Latino Pastoral Action Center and parents, create the conditions for self-empowerment for all its K-12 students to excel academically, take responsibility for their own learning, and affirm human values, today, in college, and beyond. We are guided by this mission and through it, we have revolutionized education for students from K-12.

Family Life Academy Charter Schools is currently seeking dynamic individuals who

• Value collaboration with like-minded individuals who believe that education is activism.
• Want to work in an environment where all students are scholars and academic excellence is the norm.
• Believe that young people can be leaders who can create positive change in their communities and that schools should be safe, warm and caring environments.
• Desire to work in a place where their skills will be nurtured through an embedded professional development program.

DIRECTOR OF STUDENT RECRUITMENT AND ENROLLMENT JOB DESCRIPTION

Under the supervision of the Chief Operating Officer, the Director of Student Recruitment and Enrollment (SRE) will oversee the year-round student recruitment and enrollment strategy to ensure full enrollment at Family Life Academy Charter Schools. This individual will serve as a primary ambassador for student recruitment and enrollment. They will lead the design and execution of a multi-faceted SRE strategy to attract and enroll student applicants, working closely with other network and school-based staff members. They engage in data collection and evaluation related to student recruitment and enrollment efforts, support the communications and marketing strategy for FLACS schools, support enrollment efforts after the FLACS lottery, and ensure compliance with FLACS policies related to student recruitment.

Key Responsibilities :

The Director of Student Recruitment and Enrollment will:

• Design and implement a multi-faceted student recruitment and enrollment strategy, which leverages historical data and market analysis to drive results;
• Work collaboratively with network and school-based staff to ensure outreach to families and prospective students to meet the schools’ student enrollment targets, including planning and hosting open houses, planning and hosting information sessions, and other recruitment events such as tabling, canvassing, outbound calls, and running school-based initiatives such as referral campaigns;
• Develop and manage a community-based recruitment campaign with feeder programs, community organizations, and other relevant local partners, and identify potential partners;
• Cultivate and maintain positive relationships with community organizations, preschools, daycares, and potential feeder schools;
• Ensure accurate collection and maintenance of all recruitment data (leads, applicants, and enrollments), including FLACS’s application and registration system and email systems, in collaboration with the Student Data Systems Manager;
• Create automated dashboards and reports for the FLACS authorizer, NYS Education Department, school leaders, executive network leadership, the FLACS board that identify student recruitment and enrollment trends and mitigate any related challenges, in collaboration with the Student Data Systems Manager;
• Organize and implement the FLACS Lottery, including monitoring and communicating the status of post-FLACS lottery student enrollment efforts and ensuring compliance with state and FLACS policies;
• Partner with the Director of Marketing and Communications to align messaging across digital and print;
• Partner with the Student Data Systems Manager on registering students into the student information system, including document production and management;
• Partner with the Director of Family and Community Engagement to ensure ongoing communication with families, guardians, and caregivers;
• Provide technical assistance and guidance on student recruitment and enrollment to network and school-based staff, as well as partner organizations and other stakeholders;
• Manage the student recruitment budget;
• Manage third-party student recruitment and enrollment partners, and participate with other FLACS staff efforts on other related third-party partners
• Ensure compliance with admissions policies by the network and school-based operations teams; and
• Develop, maintain, and codify student recruitment and enrollment procedures; and
• Carry out other related tasks assigned by the Chief Operating Officer.

Professional Responsibilities:

• Upholds the FLACS mission, core beliefs, and educational philosophy.
• Reflects on their practice and is a lifelong learner who strives to improve effectiveness and guide professional growth.
• Engages and collaborates with colleagues and the community to develop and sustain a common culture that supports high expectations for student learning.
• Demonstrates self-motivation and willingness to be a team player.
• Year-long position with some evening/weekend hours and some local travel required.

Qualifications:

• Bachelor’s degree in a related field is required; a master’s degree is encouraged. or
• Five years of previous experience working either in academic settings or in a related recruitment role is preferred.
• Fluent in Spanish is a plus.

• Working knowledge of application and registration systems, such as SchoolMint, and email systems, such as MailChimp.
• Proficiency in Google Suite (Docs, Sheets, Drive, Gmail, Calendar) and ability to effectively leverage these tools for communication, collaboration, and data management.
• Understands creative terminology and best practices on the production of marketing materials.
• Ability to use creative tools, such as Canva, to assist in developing flyers, digital content, and other materials to support student recruitment initiatives.
• Clearance for fingerprint and background check.

Salary Range: $110K to 125K

It is the policy of FLACS to provide educational and employment opportunities without regard to race, color, religion, creed, national origin, alienage and citizenship status, age, marital status, disability, sexual orientation, gender (sex) or prior record of arrest or convictions (except as provided by law), and to maintain an environment free of discriminatory harassment, including sexual harassment, or retaliation, as required by civil rights law.