Digital Marketing and Social Media Specialist

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• This position is 100% in office and reports to our facility, on-site , in Syracuse, NY

Role Summary

As a Digital Marketing and Social Media Specialist at Rapid Response Monitoring, you will work in our state-of-the-art facility and collaborate with our Marketing Team. This creative role will put your skills to use in driving our digital and creative marketing growth through content development across digital channels such as social media, email, blogs and web marketing. Your creative talents will shine as you craft digital marketing strategies, design content tailored for each digital channel, and continually monitor analytics to gauge the effectiveness of each campaign. Your knowledge on SEO strategies will enhance our online visibility and our presence on social media platforms. Success in this role hinges on proficiency in creative software, such as Adobe Creative Cloud, experience in digital media design and creating social media graphics and copy for B2B companies.

Salary Range

$60,000 - $75,000 based on experience

Responsibilities

• Create strong and engaging organic and paid social media content (images, video and text) using software such as (Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Adobe Illustrator, etc) for corporate social media channels on major platforms such as but not limited to LinkedIn, Facebook, Instagram, X, Snapchat, and YouTube.
• Design digital graphics and copy for corporate websites and B2B companies
• Design content for corporate presentations and sales collateral
• Support employer growth strategies by assisting the recruiting teams through development of creative content that supports established social media strategies
• Collaborate with our creative Marketing Team to develop strategies that meet company goals
• Assist with live social media coverage during events
• Build out, design, edit (images, video and text) and execute e-mail marketing campaigns and communicate in a clear, credible and concise manner
• Author, edit, and layout (including copy, imagery, links, etc) blog posts utilizing SEO keywords and modern blog formatting
• Maximize traffic by utilizing SEO keywords within each company page or social media platform
• Monitor responses to posts via website, social media, or other platforms, as assigned, to better understand the audience and respond to users in a “Social” way while cultivating B2B leads and sales
• Manage, track and report on success of social media campaigns, as assigned, (organic and paid) to update internal staff on digital marketing usage statistics and metrics
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, industry trends and best practices, and then acting on the information
• Work with internal departments to research and develop key issue communications
• Assist our creative Marketing Department with other projects as needed

Basic Qualifications

• Bachelor's degree in English, Communications, Graphic Design, Marketing, Journalism, Public Relations, Business Administration, or a related field
• 4+ years of experience in digital creative design for social media and e-mail marketing for brands or businesses (B2B)
• Experience in applying good photographic techniques
• Knowledgeable in designing and formatting files for digital and offset printing
• Experience working with Hootsuite Enterprise
• Experience creating direct e-mail campaigns
• Experience writing corporate blog posts

COVID-19 Requirements

• Must be vaccinated: 2 doses of Pfizer/Moderna or 1 dose of Johnson & Johnson, 2 weeks prior or more

What awaits you at Rapid Response:

• Annual salary increases, shift differentials, and performance bonuses
• Medical, Dental, Vision, and 401k
• Additional compensation for special skills, particularly: bilingual in Spanish
• Paid Vacation and Sick Time
• Wellness Program + Wellness DAYS OFF
• Internal advancement opportunities

About Us

Founded in Syracuse in 1992, we are a critical response center focused on saving lives and protecting homes and businesses. Whether it's a fire at a family home, an armed intruder at a business, a missing vehicle, an evening jogger, or a lone family member having a medical emergency, our “heroes” are there to help every day. Supported by teams of experts in their respective fields, our highly trained specialists are the 24/7 backbone for thousands of alarm companies across the country.

Additional Information:

Rapid Response offers a competitive compensation and benefits package and dynamic and professional work environments. We also offer continued growth through our internal advancement opportunities. For more information, view our website at Rapid Response is an Equal Opportunity Employer.

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