Description
We're looking for a strategic, data-driven, and forward thinking leader to define how customers discover, engage with, and fall in love with Amazon Luxury Stores. This role sits at the crossroads of creativity, technology, and deep customer understanding-reimagining what luxury shopping feels like in a digital environment.
You will own the end-to-end onsite strategies and placemetns, transforming how clients explore luxury fashion and beauty across our ecosystem. From homepage storytelling to curated category navigation and intelligent search, you will craft experiences that reflect the sophistication, emotion, and exclusivity of the world's most coveted brands.
You'll use data and customer insights to shape content and merchandising strategies that balance performance with brand integrity-driving engagement, conversion, and long-term client loyalty. Your work will ensure every touchpoint feels elevated, intentional, and distinctly "luxury."
You will also act as a bridge between marketing, product, and technology teams, leading experimentation in partnership with central innovation groups. You'll explore how AI and personalization can deepen brand storytelling, enhance discovery, and make luxury feel both intimate and inspiring at scale.
This role demands a leader who is as analytical as they are imaginative - someone who can move seamlessly between strategy and execution, influence cross-functionally, and uphold the nuances that define the luxury client experience.
Ultimately, this leader will play a pivotal role in shaping the digital future of luxury retail at Amazon, crafting experiences that are not just shopped, but felt.
Key job responsibilities
Own the end-to-end onsite experience for Luxury Stores, overseeing homepage storytelling, navigation architecture, and curated merchandising campaigns that elevate brand expression and inspire product discovery across diverse luxury segments.
Develop and execute a sophisticated search and discovery strategy, ensuring clients can intuitively explore brands, collections, and editorial narratives across all digital touchpoints-using data, insights, and testing to continually refine relevance, engagement, and conversion.
Lead innovation and experimentation across AI-driven and algorithmic placements, partnering closely with product and technology teams to pilot and scale personalization models that reflect the nuance and exclusivity of luxury retail experiences.
Translate data into brand-aligned action-design and interpret performance dashboards, uncover behavioral trends, define success metrics, and use insights to inform both creative direction and optimization decisions across the luxury ecosystem.
Collaborate cross-functionally with brand, creative, category, analytics, and tech teams to bring elevated concepts from idea to implementation, ensuring that each execution delivers measurable results while maintaining the integrity of luxury storytelling.
Champion innovation in luxury retail, staying ahead of digital, AI, and clienteling trends-identifying opportunities to redefine what modern luxury shopping feels like online through personalization, immersive content, and service-led experiences.
Balance strategic vision with operational precision, managing competing priorities while ensuring consistency, quality, and excellence across all customer touchpoints and performance goals.
Influence senior stakeholders across Marketing, Product, and Technology, communicating clear, insight-driven narratives that connect client expectations, brand values, and business impact.
Serve as a thought leader for Amazon Luxury Stores, helping shape the future of digital luxury commerce-building experiences that seamlessly blend technology, emotion, and craftsmanship.
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.