Associate Director, Ad Operations

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

This role will build and lead a team of digital advertising operations and measurement professionals. The Associate Director will oversee all functions of Measurement Operations including campaign implementation, trafficking, optimization, and issue resolution, as well as driving cross-platform, cross-device tagging strategies in partnership with Analytics and Media teams. This person is expected to be passionate about the field and lead as an expert in ad trafficking, measurement tools and technologies.

Responsibilities

• Assist team lead with managing all measurement operations and team across an account
• Responsible for staying abreast of emerging tools and technology and ensuring agency and clients are using the right solutions
• Driving POVs across the parent organization on best practices in the evolving space
• Prioritize work and apply appropriate resource allocation based on client scope
• Work inter-departmentally to deliver best-in-class campaign trafficking and measurement to clients
• Develop and implement robust QA systems and tooling for monitoring and troubleshooting
• Establish best practices and plan, develop, and implement processes for measurement operations
• Build, train and motivate team and ensure team has ongoing professional development
• Support new business efforts as needed
• Review complex media programs, tagging and data sets and understand how to identify and track data needed for analytics

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field highly preferred
• 5+ years of experience in ad operations
• 2+ years of management experience
• Demonstrated ability to work with people at all levels: coach and develop junior team members; support senior team members
• A strong background in various technologies and the proven ability to teach and support others in their use
• Examples of tools and applications specific to each side of the practice
• Knowledge of the working relationships with second- and third-party vendors
• Skills in a range of ad servers, expertise required in Google Campaign Manager
• Working knowledge of Tag Management Systems
• Educated in VVF vendors (viewability, verification, and fraud prevention)
• Expertise with site tagging (retargeting and conversion tags) and rich media platforms & formats (FlashTalking, Innovid)

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $112,290 - $148,290 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/27/26.

Veterans Encouraged to Apply