Social Media & Content Coordinator

Who We Are:

HABA is a German-founded global toy company rooted in child development with over 85 years of history developing toys and games for children. HABA products are developed by child development experts and a diverse workforce of employees, over half of whom are women and many of whom are parents. We believe in learning through play and do everything with the next generation in mind. Our products have won numerous awards from BabyCenter, Parent Tested Parent Approved and NAPPA and feature thousands of 5-star reviews from happy parents.

We believe that children can do anything and supporting them is our mission.

The Opportunity 

HABA USA is hiring a Social Media & Content Coordinator to help shape the voice, visual identity, and community for two beloved brands: HABA and Bella Luna Toys. Bella Luna Toys is the premier destination for Waldorf-inspired toys and children’s products, while HABA is known for premium, sustainably sourced toys rooted in child development expertise. Together, these brands speak to parents who care deeply about intentional play, beauty, and childhood wonder. This role is ideal for a creative, organized, and thoughtful marketer who loves storytelling, understands social culture, and wants to build meaningful relationships with our communities.

What You’ll Own 

Social Media Management, Community Growth, & Engagement

• Own day-to-day management of Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube
• Plan and manage a cohesive social content calendar across both brands
• Publish daily stories, engage with comments, DMs, and customer inquiries
• Maintain a consistent, on-brand voice that reflects our values and audience
• Research and test new content formats, platform features, and engagement tactics
• Support audience growth, engagement, and brand awareness through thoughtful execution

Content Creation 

• Create original photo and short-form video content for social feeds and stories
• Curate and edit content to maintain a visually cohesive and elevated aesthetic
• Organize and manage user-generated content (UGC) for use across marketing channels

Influencer & Creator Management

• Scout, outreach, and manage relationships with aligned influencers and creators
• Recruit and manage affiliate partnerships
• Coordinate content delivery and asset organization
• Plan, execute, and manage giveaways across platforms
• Collaborate with internal teams, creators, and brand partners to align giveaways with product launches, seasonal moments, and key campaigns
• Coordinate rules, timelines, assets, captions, and winner selection in compliance with platform guidelines

Content Marketing & SEO 

• Lead media and editorial outreach to secure product features and gift guide placements
• Build relationships with editors, writers, and bloggers aligned with the brand
• Coordinate product samples and track coverage across media partners
• Write SEO-rich craft and lifestyle blog posts aligned with brand storytelling
• Produce supporting photography to bring blog content to life
• Collaborate with ecommerce and marketing teams to support broader campaigns

What We’re Looking For 

Skills Required:

• Strong artistic eye with an instinct for brand aesthetics
• Experience shooting and editing short-form video and photography
• Experience managing Instagram, Facebook, YouTube, Pinterest, LinkedIn, and TikTok for a business
• Key understanding of content and social media practices to effectively attract new audiences, while deepening engagement with our existing audiences
• Ability to write clear, engaging, on-brand copy
• Pulse on emerging trends in social media and content creation
• Aspirational creative sensibility with a discerning eye for visual and verbal communication
• Self-starter with the ability to thrive in an entrepreneurial environment
• Highly organized with the ability to manage multiple projects
• Highly adaptable with the desire to learn new emerging technologies & platforms

Tools & Experience (Preferred) 

• SEO
• Canva
• Photoshop
• Premiere Pro
• Shopify
• Later or similar scheduling platforms

Our Commitment

HABA FAMILYGROUP is an equal opportunity employer that values diversity in all forms. All employment decisions are based on business needs without regard to race, religion, national origin, sexual orientation, gender identity, health status, marital status, or any other status protected by the laws or regulations in the locations where we operate.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Perks & Benefits 

• Remote work potential, NY state preferred
• Competitive salary, benefits, and 401(k) with company matching
• Generous employee discount
• Paid holidays, vacation, and time off

Compensation

Yearly salary in the range of $50,000-$60,000 based on experience.

Location Requirement

• You must reside in New York.

To Apply

Please submit your letter of interest, resume, and portfolio by email at [email protected].

Our Commitment

HABA FAMILYGROUP is an equal opportunity employer that values diversity in all forms. All employment decisions are based on business needs without regard to race, religion, national origin, sexual orientation, gender identity, health status, marital status, or any other status protected by the laws or regulations in the locations where we operate.

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Application Question(s):

• How many years of experience personally planning, managing, and growing social media presence for a brand across IG, FB, Pinterest, TT do you have?
• Tell us about your experience with being proactive and working independently? Please provide an example.
• Tell us about your experience with content creation including photography and videography.
• Did you email a cover letter and link to your portfolio to [email protected]?
• Do you reside in NY, NH, VT, ME, IL, MI, IA, or CO?

Work Location: Remote