Demand Generation Manager

🚀 Demand Generation Manager (US)

Location: New York or Atlanta | Department: Marketing | Type: Full-time

About sunday

sunday is the fastest way to pay in restaurants. With one QR code, guests pay in 10 seconds. Restaurants turn tables faster, increase tips, and collect valuable guest data.

We’re live in thousands of restaurants across the US, UK, and France — and the US is our #1 growth opportunity . To unlock it, we need to build a scalable, data-driven inbound engine that fuels our SDR and AE teams with qualified pipeline.

That’s where you come in.

🎯 Mission

As Demand Generation Manager (US) , you’ll own sunday’s digital acquisition and inbound growth strategy — from paid media to SEO, email, and LinkedIn. Your goal: turn marketing spend into measurable pipeline and revenue .

You’ll build campaigns that capture attention, generate qualified meetings, and directly impact topline growth. You’ll work cross-functionally with Sales, RevOps, and Content to align every dollar spent with pipeline performance.

💼 What You’ll Do

1. Build and Execute the US Demand Gen Engine

• Own the US demand generation roadmap and performance metrics.
• Plan, launch, and optimize multi-channel campaigns (Google, Meta, LinkedIn, YouTube, SEO, email).
• Test new acquisition plays and local partnerships to drive awareness and lead flow in key US cities.

2. Drive Pipeline and Revenue Impact

• Deliver consistent flow of qualified leads (MQLs → SQLs → Opportunities).
• Track CAC, CPL, EMNR, and marketing-sourced pipeline.
• Run continuous A/B testing to improve conversion rates and cost efficiency.
• Partner with Sales and SDR teams to maximize MQL-to-meeting conversion.

3. Own Analytics, Tools, and Enablement

• Build dashboards to measure pipeline contribution, channel performance, and ROI.
• Manage tools like Salesforce, GA4, LinkedIn Ads.
• Collaborate with RevOps to refine lead routing, scoring, and reporting accuracy.

4. Lead Creative and Messaging Strategy

• Partner with Content, Product Marketing, and Design to produce high-performing ads, landing pages, and lead magnets.
• Localize messaging for the US restaurant market — bold, clear, and ROI-focused.
• Develop playbooks that can be replicated across regions as we scale.

📊 Your Success Metrics

• Pipeline: Marketing-sourced and influenced revenue ($)
• Efficiency: Cost per Lead (CPL), CAC, EMNR, Payback Period
• Volume: MQLs and Qualified Meetings per Month
• Quality: MQL → SQL → Opportunity conversion rate
• Engagement: Growth in organic sessions, ad CTR, and lead magnet performance

🧠 What You Bring

• 3+ years in demand generation, growth, or performance marketing , ideally in B2B SaaS or restaurant-tech.
• Proven ability to manage and scale multi-channel acquisition (SEO, paid, social, email).
• Strong analytical skills — expert in funnel metrics, attribution, and A/B testing.
• Hands-on experience with Salesforce, GA4, Looker, Google Ads, and LinkedIn Campaign Manager.
• Highly autonomous, structured, and data-driven.
• Comfortable working at high speed, with clear KPIs and fast iteration cycles.
• Bonus: Experience in hospitality or SMB market

📈 What’s in It for You

• Competitive package: $110K–$140K + equity.
• Impact: Build sunday’s US demand engine from the ground up with the strong support of the European infrastructure.
• Growth: Path to Head of Marketing US within 12–18 months.
• Collaboration: Work closely with Sales, RevOps, and US leadership.
• Culture: Fast-paced, feedback-driven, and deeply mission-oriented.
• Location: NYC or Atlanta.

🔥 Why Join sunday

• Help define how restaurants grow and engage guests through technology.
• Build campaigns that directly translate to revenue.
• Operate with autonomy, creativity, and data as your compass.
• Join a company scaling fast with purpose, precision, and heart.