Sr. Director, Site Experience, Outlet eCommerce

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Title: Senior Director, NA Outlet eCommerce

Primary Purpose: The Senior Director role will lead the evolution of the North America Outlet eCommerce business. We are looking for an innovative and results-driven leader who thrives in a dynamic and fluid environment and who can drive both customer-centric business results and new ways of working. Owning and driving the site experience—including strategy and planning, content needs, merchandising, analytics, operations, features and functionality innovation and cross-functional partnership and communication. This leader will own accountability for sales results of a $1B+ business and requires a keen ability to drive performance and fuel innovation concurrently; continually iterating and driving forward the digital product roadmap.

The successful individual will leverage their proficiency in eCommerce to...

• Lead the short and long-term vision for Coach Outlet eCommerce with responsibility to develop and execute key site and customer strategies.
• Accountable for business performance and site KPIS with accountability for reporting on site and customer KPIS (e.g. sessions, revenue, conv, RPV, ADT, gen Z and new customer %s, repeat purchase rates), —optimizing site operations, opportunities, and flexing strategies to achieve sales growth and customer strategies. Responsible for bringing opportunities to leadership.
• Oversee merchandising team for Coachoutlet.com—continually optimizing site merchandising to drive both top line sales and margin results.
• Owner of digital roadmap and testing roadmap. Drives innovative features, functionality, and content needs to support the digital selling experience.
• Collaborate on digital creative strategies to ensure brand messaging and business priorities are reflected on site, across all touchpoints of a consumer journey
• Drive the cross-functional partnerships across marketing, merchandising, creative, digital product, IT, distribution, etc. to successfully implement the Outlet eCommerce roadmap and to achieve both sales and customer objectives (e.g., acquisition, retention, loyalty, NPS)
• Collaborate closely with North American Outlet buying partners to define omnichannel merchandising strategies and deliver omnichannel sales plans while identifying online specific opportunities.
• Partner with Tapestry digital center of excellence to drive new site functionality, experience, and innovation, including robust test and learn agenda – driving an ever fluid and adaptable roadmap based on key business strategies and changes in digital landscape. Leader must be able to adapt and move on quickly – challenging business partners with new ways of working.
• Accountable for long term vision of digital experience- thinking outside the status quo to recommend new site experiences based on long term vision at Coach.
• Maintain robust competitive intelligence to monitor trends and digital best practices.
• Maintain a best-in-class digital team; optimize processes and drive new ways of working with a digital first approach. Lead a team of agile and fast paced digital talent who drive best in class experiences.

The accomplished individual will possess...

• BA or BS degree required.
• 10+ years eCommerce and P&L experience required.
• Strong track record in building effective teams, driving business strategies and delivering on results.
• Proven ability to drive customer-centric innovation.
• Ability to work effectively in ambiguity, adapt to changing priorities and drive with urgency
• Excellent product sensibility and business-driving merchandising skills
• Team-oriented with ability to effectively collaborate with partners across the organization at all levels; ability to negotiate and influence peers and members of cross-functional teams.
• Excellent analytical and problem solving skills
• Strong listening, written and oral communication skills.

Our Competencies for All Employees

• Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]

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Work Setup:

BASE PAY RANGE $170,000.00 TO $220,000.00 Annually
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits .