NAMR Marketing Strategy Senior Director
- Setting and steering the NAMR marketing strategy for the region’s highest-impact priorities—anchored to business-critical audiences and tightly aligned with Global campaign goals.
- Translating firm and PA priorities into integrated programs that elevate BCG in the market, generate senior-client engagement, and support commercial outcomes across key sectors and topics.
- Leading end-to-end campaign planning and execution (objectives, audience, narrative, channel mix, budget, measurement) to ensure clarity of purpose and speed to impact.
- Leading the NAMR Events team to design and deliver C-suite+ experiences that deepen priority relationships, amplify thought leadership, and create durable follow-through with account teams.
- Bringing a test-and-learn, data-driven approach—establishing KPIs, instrumenting tracking, and optimizing in flight to improve reach, engagement, and pipeline influence.
- Advising and influencing senior stakeholders (MDPs, Practice/Topic leaders, and regional leadership) on positioning, go-to-market.
- Prioritizing and allocating investments toward initiatives with the greatest potential for client impact, brand visibility, and commercial return.
- Leading and developing a high-performing team, setting clear outcomes, fostering collaboration with PAs and local offices, and building capabilities for next-gen marketing.
- 15+ years of progressive marketing and strategy leadership experience—ideally with exposure to professional services, consulting, or B2B environments.
- A proven track record of building and executing data-driven marketing strategies that drive measurable business outcomes.
- Deep expertise in integrated campaigns, digital marketing, and content strategy.
- Experience partnering with senior executives and influencing at the C-suite level.
- Strong analytical, strategic, and problem-solving skills, with the ability to translate insights into actionable initiatives.
- Demonstrated success managing large, complex teams and budgets, fostering collaboration across functions and geographies.
- A passion for experimentation in marketing approaches, with the ability to adapt strategies to a rapidly evolving landscape.
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