Assistant Manager, Tiktok Shop Merchandising

ESTÉE LAUDER COMPANIES

New York, NY

Description Title : Assistant Manager, TikTok Shop Merchandising Reports to : Executive Director, Social & Creator Commerce About the Job: The Assistant Manager, TikTok Shop Merchandising is responsible for owning the end-to-end product catalog, site merchandising, and on-platform shopping experience for ELC's full TikTok Shop brand portfolio in North America. This role ensures every product is set up for commercial success on TikTok Shop - from launch readiness and listing quality, to optimization, promotional execution, and catalog health. Beyond execution, this role serves as the in-house merchandising expert for TikTok Shop, developing scalable playbooks, identifying optimization opportunities, and translating performance data into recommendations that influence brand and channel strategy. The Assistant Manager partners closely with brand teams, creator and affiliate management, paid media, and channel leadership to ensure the TikTok Shop storefront experience reinforces brand priorities and drives measurable GMV growth. Responsibilities : 1. Catalog & Listing Management · Own end-to-end product catalog management across the full ELC brand portfolio on TikTok Shop, including new item setup, titles, descriptions, imagery, pricing, and inventory mapping · Ensure all listings comply with TikTok Shop policies, brand standards, and legal/compliance requirements · Perform regular validation checks to ensure listing accuracy, functionality, and a consistent shopper experience · Set up virtual bundles, promotional assets, and campaign-specific merchandising in support of brand launches, hero franchises, and TikTok Shop tentpole moments · Partner with brand teams and operations partners to coordinate product onboarding for new brand launches on the channel 2. Site Merchandising & Optimization · Own the TikTok Shop storefront merchandising experience across brands, including curation of featured products, storefront content, and shoppable surfaces · Apply a process-improvement and optimization mindset - using performance data to prioritize the highest-impact opportunities and develop brand-facing recommendations (i.e. SKPP) · Lead on-platform optimization initiatives (e.g., variation strategy, hero SKU visibility, promotional setup) with measurable impact on GMV and conversion 3. Data & Insights · Analyze on-platform performance to identify trends, opportunities, and risks, translating findings into clear, actionable recommendations for brand and channel leadership · Present insights and recommendations to senior brand stakeholders (Brand Marketing, GMs, Digital leads), influencing decisions on assortment, content, and merchandising priorities · Partner cross-functionally with the Manager of TikTok Shop Media, Creator & Affiliate Management, Brand Marketing, Supply Chain, and Operations to ensure on-platform execution is aligned with broader channel and brand strategy · Serve as the in-house TikTok Shop merchandising expert, sharing best practices, training peers, and elevating the bar for the broader organization Qualifications Qualifications : · 3+ years of experience in ecommerce, site merchandising, or a related field · Basic knowledge of e-commerce platforms and content management systems. · Direct experience with TikTok Shop, Amazon, Shopify, or similar digital commerce platform - TikTok Shop strongly preferred · Bachelor's degree in Marketing, Communications, Business, etc. · Strong attention to detail, organized, analytical, collaborative with excellent communication skills · Demonstrated ability to shift from execution to optimization strategy, using analytics to prioritize the highest-impact opportunities

Posted 2026-07-27

Recommended Jobs

Shipping & Receiving Coordinator

Triman Industries Inc

Yonkers, NY

Job Description Job Description BASIC FUNCTIONS Prepare all incoming and outgoing shipments to customers and vendors. This individual has the responsibility and authority to carry out assigned…

View Details

Posted 2026-07-17

Operations Associate, Starbucks Barista, Brooklyn, #1041

Gopuff

New York, NY

Job Description Job Description Gopuff is seeking Operations Associates, Baristas to join our team. This role blends operational excellence with food & beverage preparation to ensure our custom…

View Details

Posted 2026-06-20

Track Supervisor

Alstom

Jamaica, NY

At Alstom, we understand transport networks and what moves people. From high-speed trains, metros, monorails, and trams, to turnkey systems, services, infrastructure, signalling and digital mobility,…

View Details

Posted 2026-06-26

Tory Burch Sr. Director, Wholesale Sales

Tory Burch

New York, NY

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative material…

View Details

Posted 2026-06-04

Service Technician

Comfort Windows

Tonawanda, NY

Job Description Job Description Comfort Windows is seeking a Residential Service Technician to handle the needs of our customers as it pertains to our line of products – windows, doors, siding, b…

View Details

Posted 2026-05-29

Manager, Sales (New York)

Shure

New York, NY

Overview: Executing go-to-market strategies that accelerate growth and elevate customer experience. As a Manager, Sales , you will lead the execution of Shure’s go-to-market strategy across a…

View Details

Posted 2026-07-03

Automotive Service Technician

Premier Ford Inc

Brooklyn, NY

Ford Certified Service TechnicianLocation: Brooklyn, NYJob Type: Full-TimeDepartment: Service Job Summary:Premier Ford is hiring a qualified Service Technician to perform diagnostics and repairs on …

View Details

Posted 2025-10-21

RN - Telemetry (SLB4)

Richmond University Medical Center

Staten Island, NY

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Day Shift - 12 Hours (United States of Ameri…

View Details

Posted 2026-07-06

Associate Director, Corporate, Infrastructure and Project Finance Group - Chicago

Fitch Group

New York, NY

At Fitch, we have an open culture where employees are able to exchange ideas and perspectives, throughout the organization, irrespective of their seniority. Your voice will be heard allowing you to h…

View Details

Posted 2026-07-19

Part Time Ultrasound Technician for Ob Gyn in Lower Manhattan, Soho

Spring Ob gyn

New York, NY

Job Description Job Description Busy OB/GYN practice located in Soho, Manhattan seeking part-time Ultrasound Technician. We are looking for a candidate who is well trained, experienced, and highl…

View Details

Posted 2026-07-17