Brand Manager

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2025 were $8.9 billion. Learn more at .

We are seeking a highly proactive and commercially driven Account Manager to accelerate growth within our high-potential importer segment. Moving beyond traditional account management, this role is a critical "door opener" and "white space hunter" focused on developing new business and expanding market share with key importers and their brand partners. The role will be based in New York to effectively manage relationships and streamline the end-to-end commercial and development process.

Key Responsibilities

1. Strategic Growth & Market Share

• New Business Development: Aggressively identify and secure new business opportunities with large importers and licensees in the US market, focusing on existing and white-space accounts.

• Business Recovery: Strategize and execute plans to recover lost volumes and defend current business.

• Solution Adoption: Drive the adoption and scale of RFID and Digital Solutions, translating technical usage and commercial trends into long-term partnerships.

2. Commercial Execution & Process Management

• Workflow Optimization: Serve as the primary commercial point-of-contact for importers, managing the complexities of the development and approval workflow which often involves the factory, the importer, and the end-client (e.g., Walmart/Sam's Club)

• Lead Time Management: Proactively work to streamline the end-to-end sample development and order layout process to mitigate lengthy lead times.

• Customer Service & Expediting: Coordinate with the global Customer Service and Operations teams to expedite critical orders and resolve issues promptly for importers

• Digital Integration: Champion and support the deployment of digital solutions, such as direct order uploads and data capture, to improve efficiency for importers

3. Analytics & Collaboration

• Commercial Analytics: Track sales performance, deployment metrics, and opportunity pipeline to proactively identify and mitigate churn risks or stalled deployments.

• Cross-Functional Partnering: Partner with Product Development and MDM orgs to align commercial needs with back end roadmaps and resourcing plans.

Minimum Requirements

• Education: Bachelor’s degree in Business, Commercial, or a related field.1

• Experience: 5+ years in Account Management or Commercial Strategy, with proven experience in B2B technology or apparel solutions.1

• Domain Knowledge: Strong working knowledge of the apparel supply chain and the commercial dynamics of working with large importers and licensees.

• Technical: Proficiency with CRM systems and an aptitude for data-backed recommendations.

Preferred Qualifications

• Experience in the RFID, IoT, or a similar complex B2B technology-enabled solution space.

• Familiarity with retail, logistics, or manufacturing use cases and traceability solutions.

The salary range for this position is $82,650- $100,000/ year.

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440) 534-6000 or [email protected] to discuss reasonable accommodations.