Data Analyst / Project Coordinator
Kforce has a client that is seeking a Data Analyst/Project Coordinator in New York, NY. Summary: Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position client's Media as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across their Media and the video landscape in support of advertising and media measurement initiatives. Duties:
- Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations
- Track all research requests and match to sales revenue on a weekly basis
- Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot
- Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
- Produce and maintain recurring reports including Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore
- Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore
- Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
- To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed
- Relevant education and/or training will be considered a plus
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