Technical Product Manager, Marketing Insights (L107)
Analyze data to define needs of the marketing analytics platform. Collaborate across teams to identify data needs, prioritize development based on business value, and build automated systems that deliver consistent, high-quality marketing data for reporting purposes (e.g., automate data pipelines, data integrity checks). Support key marketing initiatives with timely, high quality global data for marketing insights. Prototype and continuously iterate on our platform(s) to further modernize data accessibility within family of labels. Build a data driven mind-set within label teams and guide conversations at various levels (executives, managers, analysts) around how to look at data and judge performance for all types of marketing efforts. Ensure solutions are current by staying up to date on vendor platform capabilities and industry standards. Empower users beyond what is currently known, with attention to continuous improvement. Own the labels' experience within our reporting platform(s). Investigate low adoption, promote capabilities, and evangelize use cases that help users to achieve more with existing tools. Identify new tools that will bring meaningful change to our stack of solutions. Keep confidence in reporting high by fielding customer inquiries and proactively catching any issues. Create and maintain documentation including release schedules, reporting updates/write-ups, user guides, glossaries, and more.Requirements:Minimum Education: Bachelors degree or foreign equivalence in Marketing Analytics, Business Analytics, Mathematics, or a related quantitative field. Minimum Experience: Three (3) years of experience in the job offered or a related occupation.Skill requirements: Knowledge of and/or experience with (can be gained through education and/or experience): B2C and/or B2B e-commerce platforms; Eliciting high-level business requirements and creating detailed functional specs as well as other documentation like requirement traceability matrixes, work-flow diagrams and use-cases; Performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout; Full life-cycle projects from initial scoping through delivery; Agile and Scrum methodologies; Managing project risk and project revenues and costs; Tracking and reporting processes required to keep clients and project teams up to date. * The skills, knowledge and/or experience listed here need not be maintained over the full term of experience noted above. To apply send resume to: [email protected] and reference job L107 #LI-DNI
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