Demand Generation Lead/Director (New York)

Location

New York

Employment Type

Full time

Department

Marketing

Compensation

• Base salary, multiple levels encompassed $185K $215K Offers Equity

We're transforming the trillion-dollar world of in-person sales by capturing and analyzing a never-before-digitized dataset: face-to-face conversations. While the tech world obsesses over digital interactions, most of our economy still runs on millions of in-person sales and service conversations happening daily across the U.S. Unlike Zoom calls, these conversations weren't historically recorded leaving petabytes of rich data untapped. Until now.

Companies in hundreds of industries rely on frontline salesforces working in-person, yet they've operated with zero visibility into these critical customer interactions. Meanwhile, sales productivity follows a stark Pareto distribution the vast majority of commissions accumulate to a small percentage of top performers, leaving millions of salespeople struggling to achieve financial freedom.

With Siro, we're democratizing sales excellence. Our customers see their reps closing up to 40% more deals, all while gaining unprecedented insights from field conversations.

We've built an intelligence platform that captures, processes, and derives actionable insights from in-person sales and service conversations. Our customers span diverse industries home improvement, home services (HVAC, plumbing), retail, B2B distribution, insurance, hospitality, and more.

With over $75M in backing from world-class investors, we're on a mission to make field sales the most accessible path to financial freedom.

Our product is already making waves - 4.8 stars on the App Store (700+ ratings), 5.0 stars on G2 (25 reviews), and partnerships with industry leaders like ServiceTitan (NASDAQ: TTAN).

Key Responsibilities

We are look for a Growth Marketing Lead/Director to scale qualified pipeline generation across our SMB, Mid Market, and Enterprise segments.

• Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes, while also maintaining pipeline generation from our SMB and Mid-Market segments

• Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage

• Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles

• Cross-Functional Partnership: Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership

Requirements

• 6-10+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred)

• Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes

• Full-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization

• Analytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership

• Martech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation

• Scale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)

Why join Siro as a Demand Gen Lead?

• High-Impact Role: Lead the transition to enterprise GTM and influence company trajectory during a pivotal growth phase

• Leadership Opportunity: Ground-floor opportunity to build and eventually lead a demand generation team as the company scales

• Executive Visibility: Have significant influence on company strategy and resource allocation in a high-visibility role

Compensation & Details

• This is a full-time role based in New York City. We are in-office Tues, Wed, and Thurs.

• We do not sponsor H1Bs.

• This role may be filled at one of three different levels, including Director level. Salary range: $185k-$215k.

• We use the most competitive benchmarks when determining the size of our equity grants.

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation Range: $185K - $215K