Senior director customer
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Apply now for the position of Senior Director, Customer Value and Insights and you will and you will be responsible for guiding the direction, development, and execution of value-based marketing initiatives across the company’s in vitro diagnostics (IVD) portfolio. This role is responsible for creating compelling value narratives, sales-enabling tools, and evidence-based messaging that demonstrate the financial, operational, and clinical benefits of the company’s solutions. The ideal candidate is a visionary thinker and proven leader who can translate complex data into clear, customer-relevant insights that influence purchasing decisions and strengthen competitive positioning. Your Role- Value Narrative Development: Create compelling, data-driven value stories, models, and tools that quantify financial, workflow, and clinical benefits, supported by ROI analyses, case studies, and publications.
- Strategic Direction: Shape and drive the global operational value insights strategy, aligning with business growth priorities and positioning the IVD portfolio as a driver of efficiency, cost savings, and improved outcomes.
- Market & Customer Insights: Anticipate healthcare trends, clarify needs across customer segments (lab leaders, hospital administrators, ministries of health, etc.), and translate these insights into differentiated value propositions tailored to decision-makers.
- Sales & Commercial Enablement: Build and deploy sales applications, cost-of-ownership calculators, and structured frameworks that demonstrate site-level and system-wide impact; codify insights into powerful enablement materials, train regional sales and marketing, and equip field teams to effectively engage C-suite leaders.
- Evidence Generation & Storytelling: Develop customer-centric proof points, external communications, and thought-leadership content for digital, PR, and influencer channels to strengthen market credibility
- Cross-Functional Collaboration: Partner with Commercial, R&D, Medical, HEOR, and Product Marketing teams to align messaging, develop case studies, coordinate user acceptance testing, and embed operational value across initiatives.
- Team Growth & Development: Guide and partner with a cross-functional team to exchange insights, learn together, and collaboratively shape initiatives that deliver value-based marketing impact.
- Proven success in creating and quantifying value propositions that highlight the clinical, operational, and financial impact of solutions relative to competitive offerings.
- Experience managing software vendor relationships, especially for tools and applications that drive sales enablement.
- Skilled in developing customer case studies, proof points, and evidence-based materials.
- Strong ability to build and maintain relationships across a wide range of internal and external stakeholders.
- Creative and inclusive thinker with the ability to identify new opportunities, approaches, and solutions when developing programs or addressing challenges.
- Experience: 10+ years in commercial healthcare roles, preferably laboratory diagnostics; 12+ years in marketing, strategy, health economics, or value-based roles a plus. Experience in both Global and Country Marketing roles is advantageous.
- Expertise: Deep knowledge of hospital and reference lab operations, healthcare economics, and market access dynamics; prior med-tech or laboratorian experience preferred.
- Value Development: Skilled in creating and communicating operational, clinical, and financial value propositions, with experience in ROI modeling, evidence generation, and customer-facing tools.
- Leadership & Collaboration: Proven ability to lead cross-functional initiatives, influence executives, and work effectively across a global matrix; track record of mentoring and guiding teams.
- Skills: Strong communication, presentation, storytelling, analytical, and problem-solving skills; collaborative mindset; proficiency in Microsoft 365 applications.
- Sales Enablement: Experience developing and implementing sales training programs.
- Education: Bachelor’s in business, life sciences, engineering, or related field; MBA preferred.
- Attributes: Innovative, strategic thinker able to envision opportunities, drive results, and deliver value in complex environments.
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