Contributing Writer, Pop Culture (Freelance)

About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Betches Media is looking for a Contributing Writer, Pop Culture to lead and grow our humor-driven newsletter presence. This editorial role is perfect for someone who lives and breathes internet culture, understands the Betches voice, and knows how to turn sharp pop culture commentary into measurable audience growth.

You’ll own three weekly newsletter sends on our Pop Off Substack and shape smart, self-aware takes on the moments everyone’s group chat is talking about. This role is equal parts pop culture lover and growth strategist.

Roles & Responsibilities

• Own and execute three weekly newsletter sends (via Substack), from pitching and self-editing to publishing and packaging

• Pitch timely, culturally relevant angles across pop culture and internet discourse, all through the hilarious Betches voice and POV

• Develop editorial strategies that grow subscribers, increase engagement, and deepen brand loyalty

• Analyze Substack data (open rates, CTR, subscriber growth, et) to inform strategy and report on findings monthly

• Collaborate cross-functionally with social, design, video, and branded teams to extend content across platforms

• Align with the branded team on calendar sends, sponsorship integrations, and execution timelines

Qualifications

• 3+ years of editorial experience in digital media, newsletters, or pop culture commentary

• Strong comedic writing skills and a clear, confident POV

• Proficiency in Substack, including publishing workflows and analytics

• A track record of packaging content for growth and engagement

• Experience writing and editing at a similar publication

• Deep fluency in internet culture, memes, celebrity news, and Millennial/Gen Z humor

• Strong cross-functional collaboration skills and comfort working with branded, social, design, and business teams

• An understanding of how to balance creativity with performance metrics

• A sharp sense of humor and strong editorial instincts

• Experience writing talent interviews a plus

Compensation

The hourly rate for this position is $30/hour for 6-8 hours per week.

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.