Revenue Marketing Manager, Banking

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Skills & Competencies

• 4–7+ years in B2B revenue marketing, enterprise, banking, or financial services
• Proven track record of owning and building scalable, revenue‑driving multi‑regional demand engines in complex, regulated financial markets aligned to sales priorities and segment strategy
• Familiarity with using AI‑driven marketing technologies to optimize demand generation performance, including AI‑enabled segmentation and predictive lead scoring within Marketing Automation Platforms, and Account‑Based Marketing (ABM) orchestration
• Ability to leverage intent data platforms (6sense) to prioritize high‑propensity accounts, enhance targeting precision, and accelerate pipeline velocity
• Experience applying revenue attribution and pipeline analytics to improve MQL‑to‑SQL conversion and overall marketing contribution to new business growth
• Strategic mindset with the ability to influence event strategy without owning execution
• Experience working within a global matrixed organization
• Experience partnering with sales and subject matter experts
• Excellent communication, presentation, and cross‑functional collaboration skills

Education

• Business degree in marketing, event management, or related discipline
• AI qualifications (preferred)
• Professional marketing qualifications (preferred)

Responsibilities

The Field Marketing Manager for banking plays a strategic role in shaping how global marketing strategy is translated into regionally relevant demand generation (campaigns and events) in the Americas region. This role sits in the Banking DG and Field Marketing team, partnering closely with regional sales leaders and central event teams to ensure that messaging, programs, and campaigns resonate locally — supporting pipeline, brand visibility, and customer engagement without directly managing event execution.

• Regional Strategy & GTM Alignment

  • Develop regional field marketing strategies that align with global segment priorities, sales needs, and marketing objectives
  • Localize global campaigns, messaging, and content to ensure relevance for customers, industries, and markets in the region
  • Provide insights from the region back into global teams to influence future content, messaging, and GTM motions

• Campaign Enablement & Localization

  • Partner with product marketing and segment teams to ensure messaging accuracy and local market fit
  • Ensure presentations, case studies, event narratives, talk tracks, whitepapers, or short‑form materials resonate in the region
  • Support sales enablement with access to assets and materials tailored to priority sectors
  • Champion local customer advocacy and employee advocacy programs

• Support Event Strategy

  • Collaborate with local event lead and central events teams to shape event strategy for the region, including themes, audience targeting, content direction, and speaker guidance
  • Provide regional insight to determine event selection, prioritization, and expected audience value
  • Ensure event content aligns with global narratives while remaining locally relevant
  • Support post‑event processes such as messaging for follow‑ups, content repurposing, and insights for future planning

• Demand & Account Strategy Support

  • Support integrated marketing programs that activate demand in priority sectors or target accounts
  • Leverage 6Sense to guide ABM initiatives using localized customer insights, competitive intelligence, and messaging
  • Work closely with sales to align on pipeline gaps and influence marketing activities supporting high‑value opportunities

• Lead Management & Pipeline Acceleration

  • Own lead flow execution including scoring, routing, and enrichment with Marketing Ops & Sales Ops
  • Ensure smooth lead progression from MQL → Opportunity
  • Influence and leverage nurture programs to improve lead velocity and pipeline quality
  • Support post‑event follow‑up including automated communications and nurture workflows
  • Manage lead capture, enrichment, routing, and triage from events for timely sales follow‑up
  • Orchestrate post‑event engagement journeys to drive lead progression

• Stakeholder Management & Cross‑Functional Collaboration

  • Partner with product marketing, content & campaigns teams, and central events to align plans, messaging, and content
  • Serve as the regional marketing voice within global discussions, sharing insights and local requirements
  • Maintain strong relationships with regional sales leaders to drive alignment on priorities and outcomes

• Measurement & Reporting

  • Monitor performance of campaigns and event strategies within territory
  • Provide regular reporting on marketing contributions to awareness, engagement, and influenced pipeline
  • Recommend adjustments to strategy based on data and market feedback

About the Team

Our Marketing team is responsible for driving demand generation, brand awareness, and go‑to‑market strategy across Moody’s. We partner closely with the Banking Segment to execute programs that support growth, deepen customer relationships, and expand Moody’s impact in the financial services ecosystem. By joining our team, you will be part of high‑impact work across global markets, collaborating with Sales, Product, Banking leadership, and Marketing Operations to shape Moody’s presence in the Banking industry.

For US-based roles only: the anticipated hiring base salary range for this position is $113,200.00 - $164,050.00, depending on factors such as experience, education, level, skills, and location. This range is based on a full-time position. In addition to base salary, this role is eligible for incentive compensation. Moody’s also offers a competitive benefits package, including not but limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, a discounted employee stock purchase plan, and tuition reimbursement.

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion or creed, national origin, ancestry, citizenship, marital or familial status, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law. Moody’s also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [email protected] . This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications

For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance.

This position may be considered a promotional opportunity, pursuant to the Colorado Equal Pay for Equal Work Act.

Click here to view our full EEO policy statement . Click here for more information on your EEO rights under the law . Click here to view our Pay Transparency Nondiscrimination statement . Click here to view our Notice to New York City Applicants.
Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.