Brand Manager (Restaurant Group)-Mandarin required
Job Description
Job Description
Benefits:
- 401(k)
- Competitive salary
- Employee discounts
- Free food & snacks
- Paid time off
Operating 20+ restaurants across US, we elevate neighborhood dining through culinary excellence and community roots. Join our mission to build iconic food brands. Your Role
Develop and execute brand strategies that drive market leadership and customer loyalty.
Key Responsibilities
- Brand Strategy : Define vision, core values, and voice guidelines across all locations.
- Market Positioning : Lead competitor analysis and target customer profiling.
- Consumer Insights : Monitor brand health metrics (awareness, NPS, review sentiment).
- Delivery Platform Management : Optimize menus/promotions on Uber Eats/DoorDash to increase sales contribution.
- Team Leadership
- 3+ years F&B brand management with 2+ successful restaurant case studies (submit PDF).
- 1+ years managing teams of 5+ in restaurant/hospitality
- Deep F&B expertise : Menu psychology, local market adaptation, crisis management.
- Fluent English & Mandarin (for China-facing supply chain/vendors).
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