Public Relations Coordinator

Overview :

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients who is the world's largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim and athleisure, as well as award-winning prestige fragrances and body care.

Job Title: Public Relations Coordinator

Location: Manhattan NY 10038

Duration: 3 Months

Job Type: Contract

Work Type: Hybrid

JOB DESCRIPTION

Editorial & Events

• Serves as an essential & supplemental teammate of the PR team supporting editorial and events.

• Supports with live monitoring of press articles for launches/press clippings

• Coverage tracking, media impression gathering, and media alert send outs

• The client in the press supports in drafting weekly round-up of press and social coverage used for internal share out

• Supports in all editorial sample requests (gathering, execution of shipping & reports tracking)

• Supports all seasonal sample orders for press previews and ongoing press closet sample management

• Supports ideating of evergreen/always-on pitching angles, franchise stories weekly (internally), and reports internally and to our external PR agency partners for execution

• Supports agenda/high level call note management & reporting follow-up action items for teams to track towards (inclusive of deadlines & guidelines)

• Supports the team with PR written comms, inclusive of talking points & FAQ's + fact checking campaign & collection messaging with copy teams

• Supports logistics required when hosting PR events inclusive of consumer pop-ups, influencer events, press previews and in-store talent events. Liaises with production agency and external specialized vendors (floral, catering, etc.) & cross functional partners (security, visuals, social etc.)

• Travel may be required for upcoming events.

Influencer & VIP Partnerships

• Supports influencer campaign cast ideation and sourcing

• Works on a myriad of deadlines to facilitate product orders for campaign talent content capture

• Works alongside the team to place crucial, timely product orders for VIP seedings and placements inclusive of custom and archive requests

• Works cross functionally to find solutions in this space including working with the Sample team to secure top-tier VIP placements

• Supports vetting and content approval process to admit new members to the Creator Program daily

• Assists in sorting through content and sharing with the appropriate internal partners for marketing amplification

• Supports with onsite logistics required when hosting dedicated influencer/social content capture focused events, liaises with external specialized vendors (floral, catering, etc.) & cross functional partners (security, visuals, social etc.)

TekWissen Group is an equal opportunity employer supporting workforce diversity.