Pandora Specialist, CRM
- Builds and maintains successful relationships across Global CELteams, North American Marketing teams and local CRM teammates
- Acts as the first point-of-contact for allemail and SMStopics inCA and US
- Take project lead and support teams on cross functional projects related toemail and SMS
- Act as a stakeholder and help Global prioritize the development backlog
- Develop and manage the email marketing calendar, ensuring alignment with brand, retail, visual merchandising, and obtaining necessary approvals from the Head of Marketing.
- Contribute to planningthestrategy of CRM-related channels (email marketing,sms)
- Develop innovativeand personalizedemail programs to improve channel performance
- Collaborate closely with CRM & Loyalty teams to ensure a throughline between theMyPandoraprogram and email/SMS channel execution
- Create internal briefs for localized emails, and prepare email andsmsbuilds to deploy
- Develop a strong relationship with global counterparts to improve the customer lifecycle journeyon a regional level
- Translate global marketing campaigns into specific campaign tactics for loyalty channels, including national brand messages and segmented messages to drive customer enrollment, engagement and retention
- Work closely with Paid and Owned Media team to share insights and recommend actions based on observations within customer audiences
- Cross-trainon all email marketing capabilities to assist in planning and execution work during heavy retail shopping periods
- Support Analytics team with added insight and datasets to steer CRM strategy and support the wider marketing team
- Build audiences in partnership with Analytics team and Global Data Scientist that can be used and leveraged in outbound marketing strategies
- Monitor key engagement metrics (i.eCTOR, CTR, Revenue) and initiate data driven optimizations for email andsmschannels
- Leverage A/B testing, and personalized content strategies to continuously refine and elevate user engagement
- Own the preparation of internal decks and channel read outs
- Set Regional KPIs and track performance; create and share quarterly reports with markets and Global
- Act as center of excellence, supporting and being proactive in improving our CRM activities
- Responsible for weekly reporting and measurement of loyalty-related campaigns
- 3-5 years of experience in CRM Marketing or related field
- Advanced proficiency in Microsoft Office (Excel, Word, PowerPoint)
- Strong project management skills and experience with project management tools (e.g., Asana, Jira)
- Strong communication skills and experience presenting to leadership
- Ability to manage and execute multiple CRM and loyalty initiatives simultaneously
- Experience in CRM platforms (Salesforce, Adobe Campaign, etc.)
- Strong data analysis and reporting skills to track the performance of loyalty campaigns
- CRM and Loyalty Platform (Salesforce, Jira,PowerBI,BloomReach, Attentive)
- We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future
- We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!
- We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
- We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays
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