Brand Marketing Associate

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Role Overview

We are seeking a Brand Marketing Associate with a minimum of 3+ years of experience in brand marketing within beauty, CPG, or digital marketing. This role is ideal for a results-driven marketer who thrives at the intersection of creativity and strategy. You will play a key role in developing and executing marketing initiatives that drive brand awareness, engagement, and growth across digital and retail channels.

Key Responsibilities

Brand & Campaign Execution

• Support the development and execution of integrated marketing campaigns across digital, retail, and experiential channels.
• Manage day-to-day brand marketing initiatives in alignment with the marketing calendar.
• Collaborate cross-functionally with creative, e-commerce, social, and retention teams to ensure brand consistency and cohesive storytelling.
• Assist with the creation of marketing briefs and coordinate campaign deliverables from concept through completion.

Content & Asset Management

• Manage the digital asset library and ensure all teams and partners have access to up-to-date creative and marketing materials.
• Oversee the refresh and deployment of new creative assets for paid ads, website, and email campaigns.
• Collaborate with design and social teams to ensure content aligns with brand standards and performance goals.

Market Research & Competitive Insights

• Conduct ongoing market research to identify industry trends, consumer insights, and competitive opportunities.
• Provide data-backed recommendations for optimizing campaigns and improving performance across key platforms (Shopify, TikTok, Amazon, Walmart, etc.).
• Monitor and report on campaign KPIs, making actionable recommendations for continuous improvement.

Project Coordination

• Partner with internal teams and external vendors to manage timelines, deliverables, and post-campaign evaluations.
• Support the planning and execution of trade shows, influencer activations, and brand partnerships.

Digital Marketing Support

• Assist in optimizing digital channels, including website updates, SEO, email, SMS, and affiliate marketing programs.
• Collaborate with the e-commerce and retention teams to ensure brand alignment and enhance customer experience across touchpoints.

Requirements

• Bachelor’s Degree in Marketing, Communications, or related field.
• 3+ years of experience in brand marketing within beauty, consumer packaged goods (CPG), or digital marketing.
• Strong understanding of digital marketing channels, including paid media, social, SEO, and influencer marketing.
• Proficiency in Canva or Adobe Creative Suite; basic video or graphic editing skills preferred.
• Excellent organizational and project management skills with a proven ability to manage multiple priorities.
• Strong analytical skills and proficiency in Excel or Google Sheets for reporting and KPI tracking.
• Outstanding verbal and written communication skills with sharp attention to detail.
• Experience with e-commerce platforms (Shopify preferred) and familiarity with Amazon or TikTok Shop is a plus.
• A proactive, adaptable, and collaborative mindset with a passion for beauty and brand storytelling.

Salary: $65,000 – $75,000

Location: Westchester, NY

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at [email protected]