Backlink Outreach Specialist
We’re seeking a results-driven Backlink Outreach Specialist to help grow the online authority of our websites through strategic, ethical, and personalized link-building efforts. You’ll be responsible for identifying high-quality backlink opportunities, performing outreach, and managing communication to successfully secure links that improve SEO performance.
Requirements
Qualifications
- Proven experience with backlink outreach, link building, or digital PR
- Strong understanding of SEO and the importance of high-quality backlinks
- Familiarity with tools like Ahrefs, Pitchbox, SEMrush, BuzzStream, or similar
- Excellent written communication skills and attention to detail
- Ability to research effectively and think creatively to identify link targets
- Organized, proactive, and self-motivated with the ability to work independently
Nice to Have
- Experience working in the legal or healthcare verticals
- Basic knowledge of Google Sheets and CRM systems
- Familiarity with on-page SEO or technical SEO principles
Key Responsibilities
1. Link Prospecting & Opportunity Discovery
- Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services).
- Use tools like Ahrefs, SEMrush, BuzzStream, or manual methods to discover link-building opportunities such as:
- Resource pages
- Guest posting opportunities
- Broken link replacements
- Unlinked brand mentions
- Relevant directories or citations
- Local news and PR-based links
2. Contact Discovery & Vetting
- Locate accurate and relevant contact information (email, forms, LinkedIn) for decision-makers and web admins.
- Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks.
3. Outreach Execution
- Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type.
- Manage follow-ups in a timely manner to maintain consistent communication.
- Track and document outreach performance (replies, positive responses, links secured).
4. Relationship Management
- Build long-term relationships with webmasters, journalists, bloggers, and influencers.
- Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices.
5. Reporting & Collaboration
- Maintain detailed records of outreach efforts in spreadsheets or CRM tools.
- Collaborate with SEO and content teams to align link-building strategy with broader SEO goals.
- Provide weekly status reports showing number of outreach emails sent, replies received, links gained, and overall progress.
Benefits
We offer a range of perks designed to support both your work and life outside of work:
- Health, dental, and vision insurance
- Company-sponsored 401(k) plan with matching
- Flexible work schedule — work when and where you’re most productive, as long as deliverables are met
- Pet-friendly benefits — reimbursement of up to $500 for adoption fees or vaccinations if you choose to welcome a pet into your life
- Your choice of equipment to set you up for success (Mac or PC — your call)
- Team outings and optional social events throughout the year
- A welcome plant to brighten your workspace
If you’re passionate about ethical link building and enjoy creating lasting professional connections, we’d love to hear from you.
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