Senior Manager, Social Engagement — Product Communications

Role Summary

This position reports to the Director, Product Communications and will lead the organic social strategy and community engagement across the Product Communications team for the Primary Care and Specialty Care businesses. The role is responsible for shaping and executing social communication strategies that amplify product narratives, foster meaningful connections, and protect brand reputation through compliant, social-by-design content, while ensuring alignment with overall brand and business objectives.

The individual will own the editorial calendar, build high-performing communities, and operationalize safe, responsive, and compliant social engagement programs. The ideal candidate will combine strategic thinking with hands-on execution, collaborating closely with cross-functional teams, including marketing, product, and digital—to create integrated communication plans that resonate with diverse audiences.

Role Responsibilities

Strategy & Planning

• Define the organic social strategy for primary and specialty care brands; translate brand narratives into platform-native content and series.

• Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid-media alignment.

• Establish the operating model and resourcing required for channel management, content creation, and measurement; coordinate within CMO and with brand teams for ‘always-on’ social.

Community Management & Safety Reporting

• Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE- response.

• Set SLA-based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.

• Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.

Content Operations

• Lead the editorial process: brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides.

• Coordinate influencer/partner content when relevant to organic social, ensuring taxonomy, job-code tracking, and preview/QA workflows with agencies.

• Drive test-and-learns across formats (short video, carousels, polls) and platform features; capture learnings and roll into playbooks.

Measurement & Optimization

• Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.

• Partner with Paid Media to integrate organic/paid flighting and ensure cross-channel attribution; maintain dashboards and performance hygiene.

Cross-functional Leadership

• Convene CMO, Public Affairs, Legal/Regulatory/Medical Affairs, brand teams, and agency partners to keep governance tight and delivery on time.

• Represent Product Communications in enterprise social councils and audience insights forums; cascade guidance/playbooks to teams.

Required Competencies

Social Community Management

• Advanced social listening and moderation strategy; crisis sign-posting and issue escalation.

• Response matrix creation, moderation vendor oversight, and safety/compliance acumen.

Organic Social Excellence

• Platform-native storytelling (IG, TikTok, X, Facebook, LinkedIn); series programming; lightweight creative direction and copy-editing.

• QA across previews and placements; taxonomy and job-code hygiene with agencies.

Editorial Calendar Mastery

• Calendar design and governance; integration with campaign plans, paid flighting, RC timelines, and content approvals/expirations.

Measurement & Insights

• KPI framework design; dashboarding and monthly/quarterly performance narratives; test-and-learn roadmaps.

Core Competencies

Acts Decisively; Seizes Accountability; Builds Effective Campaigns; Insight, Influence & Inclusion; Strategic & Innovative Thinking; Demonstrates Business Acumen.

Basic Qualifications

• Bachelor’s degree required with 6+ years in social media/community management, product communications, or corporate social; healthcare experience preferred.

• Proven track record building brand communities and editorial operations at scale (global/regional), as well as organizational skills and attention to detail.

• Fluency with enterprise social tools (e.g., Sprinklr), listening/monitoring, and analytics; strong stakeholder and agency management.

• Deep familiarity with medical/legal/regulatory review processes and content life-cycle management (approvals, expirations).

• Excellent written, oral, communication skills and interpersonal skills.

• Ability to develop, implement and measure success of platforms.

• Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines.

• Ability to work closely with Pfizer leaders, demonstrating poise and executive presence.

• Self-starter, able to work independently as well as with teams.

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Organizational Relationships

• In-house Media teams

• CMO organization
• Global Media/Public Affairs
• Legal, Regulatory, Medical Affairs
• Product brand teams
• External agencies/partners

Resources Managed

• Financial Accountability: 5-8 million in budget oversight of agency resource
• Supervision: This role could grow to be a people manager over time; would be an individual contributor.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• Willing to travel up to 10% of the time for business purpose (within USA).

Other Job Details:

• Last Day to Apply: January 26, 2026
• Work Location Assignment: Hybrid, 2-3 days onsite/week, Commercial Pfizer site required

The annual base salary for this position ranges from $124,400.00 to $201,400.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

• The annual base salary for this position in Tampa, FL ranges from $108,700.00 to $181,100.00.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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