Vice President (Brand Events)

Vice President, Workshop

COMPANY DESCRIPTION

Workshop designs and produces engaging events that communicate a brand’s message. We build experiences that create compelling content, heighten brand loyalty, and influence purchase behavior.

Van Wyck & Van Wyck is a highly regarded environmental design and event production firm with headquarters in New York City. We produce bespoke celebrations ranging from stunning weddings on beaches and mountaintops to international destination experiences.

Our two sister companies are distinguished by innovative designs and an unsurpassed level of service, with over 20 years of experience in the field. We are a dynamic, creative, and growth-oriented team with incredibly high production values.

POSITION
We’re hiring a Vice President to lead a team of project managers and oversee event production, creative development, and operations at Workshop. This is a senior leadership role for an experienced producer who thrives in fast-paced environments and can push creative boundaries.

You’ll lead brand events from pitch to execution while also shaping company growth, mentoring teams, and elevating design. You’ll be both strategic and hands-on, collaborating closely with clients, team, and production partners to deliver exceptional experiential work. This is an in-office position based in New York City, with regular travel required for site visits and event execution.

RESPONSIBILITIES

Event Production & Client Relations

• Produce complex, high-touch events for global brands, including luxury & lifestyle brands, fashion, tech, finance, and hospitality
• Personally lead accounts and produce events from concept through execution, including budget, staffing, and run-of-show
• Own key client relationships and set the tone for service, delivery, and partnership
• Ensure a seamless, elevated guest experience at every touchpoint
• Support nonprofit and mission-based projects with the same standard of excellence
• Travel as needed for site visits and on-site leadership
• Strong Knowledge of production components, such as fabrication, lighting, sound, AV, rental vendors, and flowers

Team Leadership & Company Operations

• Manage and develop the project manager team, including training and performance growth
• Create systems for communication, onboarding, and workflow
• Identify freelance and full-time talent to scale project needs and creative capabilities
• Strengthen internal operations and help drive business planning and financial strategy
• Oversee Workshop’s marketing presence in partnership with internal stakeholders

Creative & Design Direction

• Collaborate with the design and project manager team to shape creative direction across pitch, presentation, and execution
• Push experiential design forward from concept development to spatial and narrative storytelling
• Ensure creative output aligns with Workshop’s aesthetic and strategic standards
• Represent design thinking in client interactions and business development

New Business & Brand Development

• Respond to inquiries and RFPs with compelling, tailored proposals
• Lead pitches and present Workshop’s vision, experience, and creative point of view
• Help prioritize and assess incoming opportunities based on bandwidth and brand fit

PAY & BENEFITS AT VAN WYCK & VAN WYCK
This position has an annual base salary range of $175,000 to $200,000. Actual compensation within this range will be determined based on the candidate's skills, experience, education, and other job-related factors permitted by law. In addition to base salary, employees may be eligible for other benefits that impact overall compensation or total rewards. Other benefits include:

Paid Time Off (PTO): Enjoy flexible, discretionary PTO to balance your work and personal life, with manager approval and proper coverage
Health Insurance: Comprehensive health benefits include medical, dental, and vision plans, with significant company contributions to premiums and options for FSA or HSA
One Medical and Talkspace Memberships: Complimentary memberships providing primary care and mental health support
401(k) Retirement Plan: Participate in a retirement savings plan with pre-tax and Roth options after six months of employment with a discretionary company match
Cell Phone Stipend: Receive a $100 monthly phone reimbursement after three months of employment
Commuter Benefits: Take advantage of our pre-tax commuter benefits program to save on transit and parking expenses
Gym Reimbursement: Stay fit with a $400 annual gym reimbursement, available to those enrolled in our health insurance plan

REQUIRED QUALIFICATIONS/SKILLS

Required Qualifications & Skills

• 10+ years of experience producing large-scale events in experiential marketing, brand experience, or luxury event production
• Proven track record of personally leading complex, high-touch events from concept through execution
• Design fluency and ability to provide creative feedback on experiential concepts, spatial storytelling, or brand campaigns
• Strong client-facing skills with experience stewarding global or high-expectation brands
• Experience managing multiple project teams and cross-functional collaborators
• Strong aesthetic sensibility with the ability to collaborate closely with designers and interpret brand vision
• Exceptional communication skills, including written, verbal, and visual
• Highly organized, detail-oriented, and able to juggle multiple timelines and priorities
• Comfortable working in our NYC office and traveling regularly for site visits and event execution
• Proficiency with tools such as Microsoft Office Suite, including Excel and PowerPoint
• Bachelor’s degree or equivalent professional experience

Ideal Qualifications

• Background in high-touch industries such as fashion, high jewelry, beauty, hospitality, or finance
• Experience leading RFP responses, pitching new business, and managing client development
• Experience scaling teams, mentoring talent, and leading org-wide training initiatives
• Experience working in AutoCAD or other 2-D or 3-D modeling software

Van Wyck & Van Wyck and Workshop are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), transgender status or gender dysphoria, pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, unemployment status, familial status, caregiver or partnership status, or other protected status.