Manager, Digital Marketing - New York, 10019

Manager, Digital Marketing - New York, 10019, United States of America

How we LEAD:

The Republic Collective in New York City is seeking a Digital Marketing Manager for its Recordings division. Recordings is responsible to maximize the audience and revenues for the catalogs of the active frontline artists.

How you’ll CREATE:

• Identify resurgent catalog songs from the frontline labels’ active roster and execute strategies to amplify these moments and maximize audience and revenue potential
• Work with content creators, either directly or through their agencies, to expand trends and/or as part of a larger campaign initiative
• Develop assets and other audio/visual tools either independently or with design teams (in-house or external) for social accounts and advertising campaigns.
• Working across the Recordings team and the wider artist teams to develop and execute digital marketing campaigns to support artist and album moments (eComm initiatives, album anniversaries, etc)
• Develop audience growth and superfan initiatives via CRM, eComm, fan accounts, fan to fan platforms and more
• Ensure Recordings initiatives are reflected and supported on owned and operated social accounts.
• Communicate and collaborate with label executives and artist management to build trusting relationships and showcase your proactive and powerful digital marketing ideas
• Assist in analyzing the impact of campaigns on sales, data collection, and more
• Support the broader digital marketing needs of the team, including new business opportunities
• Actively participate in team meetings, discussions and planning activities
• Create regular label-wide communications, campaign updates and more.

Bring your VIBE:

• You have interest in and knowledge of catalog music. You are always curious, passionate, and thrive in a fast-paced, high-volume, creative, deadline-driven environment with the ability to multi-task and prioritize
• You understand how to develop targets and goals, and a plan to meet and surpass those goals.
• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results
• You have a savvy analytical brain, experienced with social analytical tool such as Melody IG, Chartmetric, Luminate, Facebook Manager
• Experience and confidence in forming strategic marketing partnerships with agencies, influencers and visual creators. Existing relationships with digital platforms & online partners and brands a plus
• Not afraid of a challenge or working with big personalities and large teams
• Must be flexible and adaptable; no task is too small
• Proficiency in Microsoft Word, Excel, Outlook, Powerpoint and Google Docs
• Knowledge of photo editing tools and video editing software a PLUS
• Extremely detail oriented and organized and high degree of confidentiality
• Degree in relevant field, and/or equivalent career experience
• Music industry or artist relation experience
• Minimum 3 years prior marketing experience required