Director, Global Brand Strategy

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective.

The Global Brand Strategy team sits within GABM and is responsible for the development and activation of American Express’ overarching, long-term brand strategy, shaping who we are, what our brand stands for and its positioning in the market.

The Director, Global Brand Strategy is responsible for translating the Global Brand Strategy into compelling insights-led annual and initiative-specific marketing plans, aligning brand priorities with broader Enterprise goals.We are seeking a strategic, creative and analytically minded leader who can energize cross-functional teams and agency partners to drive brand growth, differentiation and relevance for American Express.

This position reports to the Vice President, Brand Strategy.

Core Responsibilities

• Lead the annual strategic brand marketing planning process, setting a near-term, insights-led marketing strategy for GABM to effectively drive Brand Consideration
  

• Lead the evaluation of business priorities to determine strategic focus areas for brand investment, identifying initiatives with the greatest potential to strengthen brand KPIs and merit above-the-line marketing support

• Own and evolve brand architecture and hierarchy, codifying principles into practical tools to guide business and creative decisions
  

• Lead project-based strategy engagements to future-proof the Global Brand Strategy and advance brand and business goals
  

• Monitor and translate emerging market dynamics, category shifts and audience behaviors to ensure annual plans remain timely, relevant and impactful
  

Qualifications

• 8–10+ years of experience in marketing, brand strategy, or management consulting, with a track record of shaping and executing strategic initiatives

• Exceptional communicator—clear, persuasive, and confident in influencing and aligning senior leaders across levels and functions
  

• Proven leader in fast-paced, matrixed environments, able to inspire collaboration and drive clarity amid complexity
  

• Resilient and solutions-oriented, maintaining composure under pressure and applying creativity to overcome challenges
  

• Deep passion for brand, marketing, and the customer, grounded in a sharp external perspective
  

• Inspiring people leader who coaches high-performing teams, fosters collaboration, and builds an inclusive, high-energy culture

Salary Range: $123,000.00 to $215,250.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities
  

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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