Director, Acquisition Marketing

Who We Are

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.

A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide.

Why Authentic

You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

The Director of Acquisition Marketing will be responsible for overseeing all customer acquisition efforts, including paid search, display, paid social, affiliate, and other growth channels. This individual will lead the development and execution of acquisition strategies designed to maximize traffic, new customer acquisition, and conversion across all websites. The Director will work in tandem with other senior leaders to ensure campaigns are aligned with overall business objectives and performance goals.

What You'll be Working on

• Develop and lead customer acquisition strategies across key digital channels including paid search, social media, display, CTV, affiliate marketing, and more

• Create campaigns designed to maximize new customer acquisition, ensuring scalability across multiple websites
• Collaborate with internal teams (data, creative, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and landing page performance

• Manage and optimize full funnel campaigns to achieve aggressive growth targets

• Implement and oversee the ongoing testing of new channels and tactics to expand customer reach and improve acquisition efficiency
• Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring that the right message reaches the right audience
• Utilize analytics tools to track and measure campaign performance, providing actionable insights to improve future campaigns to the relevant teams
• Collaborate with the analytics team to refine audience segmentation and ensure personalized acquisition strategies

Must Haves

• 8+ years of experience in acquisition or performance marketing, with a strong focus on digital channels such as paid search, display, and paid social
• Proven track record of developing and executing successful customer acquisition strategies for high-growth eCommerce or digital companies
• Hands-on experience managing large-scale digital marketing campaigns across multiple channels (e.g., Google, Meta, affiliate marketing, programmatic)
• Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable insights
• Deep understanding of audience targeting, customer segmentation, and marketing attribution
• Excellent communication and presentation skills, with the ability to clearly convey strategy and performance insights to senior stakeholders

Primary Location Salary Range: $140,000 - $165,000

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Please note:

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Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

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