The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
ROLE SUMMARY: Reporting to the category lead, the Global 360 Marketing Manager will be responsible for driving conception, market research, end-to-end project management, the creative/product execution together with the activation & content development. S/he will help manage the execution of the marketing strategy as well as category growth worldwide. S/he will be the lead liaison between all cross-functional teams. Reports to Executive Director, Makeup, focused on Color category.
RESPONSIBILITIES:
- Support Executive Director in leading functional and technical coordination to execute given strategies and their required deliverables
- Responsible for extensive quantitative and qualitative analysis and for making recommendations to increase market share based on analysis
- Translate consumer insights into strategic marketing drivers
- Conducts competitive analysis in collaboration with Regions
- Coordinate claims testing of insight-based consumer concepts with external partners
- Work with the Global Business Planning Group to compile sales forecasts benchmarking and recommendation to Category Leader
- Conduct competitive pricing analysis for NPL's and recommendation to Category Leader - Implement concepts for consumer-centric marketing initiatives and storytelling that recruit new consumers and cultivate existing consumers
- Responsible for creating data-driven, consumer-centric concept, 360 briefs to inspire best-in[1]class brand creative assets and product.
- Collaborate closely with Creative to build visual brand identity and creative assets aligned with brand strategy and target consumer
- Manage end-to-end launch process, specifically responsible for input and up-to-date KPI's
- Responsible for all Marketing technical system inputs and maintaining accuracy on a daily basis, specifically Bubble, Runway, GMW, PLC
- Ensure accurate COG's benchmarking and making updates as changes come in; responsible for accuracy in Monthly Scorecard report, elevating issues to Executive Director with recommendations on solves
- Drive compliance with Stage Gate and GTM milestones, including retro-planning approvals to meet milestones on time
- Support Executive Director in fostering a collaborative, creative and focused, data-driven environment
MUST WIN COMPETENCIES:
- Enterprise Leadership
- Global Mindset
QUALIFICATIONS:
- 5-7+ years experience
- Strong attention to detail
- Excellent interpersonal and team building skills.
- Excellent time management skills.
- Strong written and oral communication skills.
- Ability to prioritize and manage multiple projects
Pay Range: Anticipated Base Salary Range $87,550.00 to $143,800.00 (Depending on qualifications, skills, experience and/or budget), based on a 40 hour work week (range to be scaled accordingly). In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time. In addition, the Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s)).
You may be eligible to participate in the applicable Commission/Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be provided as part of your onboarding.
Equal Opportunity Employer We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.
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