Retail sales operations manager

Internal Job Title: Team Lead, Retail Sales Operations Manager

Location: Cobble Hill, Brooklyn, NY

Job Type: Full-Time

Salary: Competitive, $55k-$75k commensurate with experience

Yerba Buena: A Culture That Feels Good :

Yerba Buena is not just a licensed cannabis dispensary it’s community haven. We believe in elevating the cannabis retail experience through unparalleled hospitality, education, and personalized service. Whether a guest is new to cannabis or a seasoned connoisseur, we’re here to create a warm, welcoming, and memorable experience that leaves them feeling informed, valued, and excited to return.

At Yerba Buena, we create a workplace where everyone belongs, thrives, and grows. We honor diverse perspectives, foster teamwork, and support our employees with flexibility and opportunities for personal and professional development. When you join Yerba Buena, you become part of a mission-driven team dedicated to doing good, feeling good, and making a positive impact every day.

Job Description:

Yerba Buena is seeking a versatile and experienced Retail Sales Operations Manager to drive sales performance, lead retail operations, and oversee staff training and coaching. This is a key leadership role, reporting directly to Diogenes (“Dío”) Brito, our Chief Operations Officer, and working in close partnership with our CEO, Jillian.

This role is not about clocking in to keep the lights on — it’s about becoming a core leader of a values-driven business that treats cannabis as more than a product. Our mission is to set a new standard for hospitality, design, and community in cannabis retail. You’ll be entrusted with building the systems, managing the people, and shaping the culture that allow us to deliver on that promise every day.

If you thrive on collaboration, want a seat at the table in shaping the future of a cannabis lifestyle brand, and are motivated by solving problems for both staff and customers, we’d love to meet you.

What It’ll Be Like to Work Here

You won’t be alone: you’ll be joining a small but growing team of retail staff, fulfillment associates, and budding operations support. You’ll also work directly with leadership to design initiatives, test experiments, and scale new offerings.

• With Dío (COO): He’s a strategist and systems thinker who cares deeply about design, efficiency, and values-driven leadership. He’ll rely on you to be his operational counterpart — someone who can translate big-picture priorities into day-to-day execution, while also pushing back when something doesn’t make sense on the ground. Expect autonomy, direct and open communication, a collaborative problem-solving style and lots of support.
• With Jillian (CEO): She’s currently balancing the duties of a GM and CEO. She’s sharp, people-oriented, and will look to you to take ownership of store operations so she can stay focused on growth and vision.
• With the Team: You’ll lead a talented group of budtenders and fulfillment associates who care about cannabis, hospitality, and doing things the right way. They’re eager for growth and strong leadership that clears roadblocks, provides clarity, and makes their jobs smoother. You’ll also collaborate with Ryan, who supports marketing, inventory purchasing and KPI tracking.

We’re a lean, entrepreneurial team that values clear communication, problem-solving, and building systems that last.

Responsibilities :

Sales Performance & Coaching

• Train and coach sales associates during onboarding and beyond.
• Run roleplays, refreshers, and floor coaching to improve upselling, hospitality, and compliance.
• Own KPIs like AOV, UPT, and conversion — track, analyze, and drive improvement.

Staff & Culture Leadership

• Lead retail staff and team leads with a focus on guest experience and values-driven performance.
• Build a culture of continuous learning and accountability.

Operations & Compliance

• Oversee scheduling, compliance reporting, and adherence to OCM rules.
• Firefighting → Systems: Step in to resolve issues when they arise, and own turning them into process improvements that prevent them from reoccurring.

Delivery Buildout

• Partner with leadership to design and launch our cannabis delivery program.
• Hire and manage supporting staff (dispatch, drivers) as needed.
• Oversee scheduling, compliance reporting, and adherence to OCM rules.
• Step in to resolve urgent issues and turn them into process improvements.

Executive Partnering

• Collaborate closely with COO/CEO to execute priorities.
• Surface frontline insights and recommend improvements.

Physical Requirements:

• General mobility and comfort performing office-related physical tasks.
• Comfort with bending, lifting, or assisting on the floor in emergencies.
• Ability to lift up to 30lbs.
  
  

Qualifications

• 3+ years experience in retail operations management (cannabis or regulated industry preferred).
• Strong leadership skills with a track record of managing teams and coaching staff.
• Familiarity with compliance-heavy industries and comfort with regulatory processes.
• Data-driven mindset: able to track KPIs and translate numbers into action.
• Hands-on problem solver who can step in when needed, but prefers to design systems that prevent problems.
• Strong communication and organizational skills.
• Must be 21 years or older.

What We Offer :

• Competitive Pay : We value your expertise and hard work, reflected in a pay rate above industry standards.
• Room for Growth : This role is titled Retail Sales Operations Manager to reflect its focus on sales enablement and store operations. For the right person, it’s a clear stepping stone to higher leadership roles such as General Manager, Director of Operations, or Regional Manager as Yerba Buena grows.
• Training and Development : Comprehensive onboarding and ongoing education in cannabis products, compliance, and hospitality.
• Flexibility : Dynamic scheduling options to balance work and personal commitments.
• Supportive Environment : Join a team-oriented workplace that values your ideas and contributions.
  
  

How We’ll Evaluate Candidates

We’re looking for more than just an operator, we’re looking for a communicator and culture-builder. Here’s what matters to us:

• Clear, Adaptable Communication: We’ll look for concise, efficient, and engaging writing and speaking. In interviews, we’ll pay attention to how you tailor your style to different audiences: front-line staff, peers, and leadership. We’ll pay particular attention to how you coach and motivate others, can you inspire sales associates while keeping communication clear and efficient for leadership?
• Balance of Efficiency and Relationship-Building: We is time-strapped, so concise, efficient communication is key. At the same time, our culture values design, storytelling, and long-term relationships. We’ll look for someone who knows when to be quick and direct, and when to slow down to build trust and set a foundation for the future.
• Sense of Urgency + Long-Term Thinking: We’ll ask about situations where you solved immediate problems while also designing systems to prevent them from recurring. We want a leader who can fix today while building for tomorrow.

How to Apply :

Apply using the link below. Sending a 2-minute introductory video to [email protected] will bump you to the top of the review list.

Yerba Buena is proud to be an equal opportunity employer, committed to fostering an inclusive and diverse workplace.