Brand Marketing Project Manager
Position Overview
The Senior Project Manager, Global Brand Marketing, plays a critical role in driving the planning, execution, and delivery of high-profile global marketing initiatives for Ralph Lauren.
Partnering closely with Global Brand Marketing leadership and cross-functional teams, this role ensures that multi-year strategies, seasonal activations, and brand milestones are aligned, sequenced, and executed with excellence across all channels and regions.
Both a strategic thinker and a detail-oriented executor, the Senior Project Manager brings foresight, structure, and creativity to complex initiatives. This role anticipates future needs, identifies opportunities for efficiency, and enables teams to deliver on the brand’s vision with consistency, quality, and impact.
Essential Duties & Responsibilities
- Partner with Global Brand Marketing leadership to translate brand strategy and business objectives into clear, long-range marketing roadmaps and activation calendars.
- Drive multi-year anticipation and planning, ensuring seasonal campaigns, launches, and brand moments ladder up to overarching global priorities.
- Facilitate alignment across Global Brand Marketing, Creative, Merchandising, Media, PR, Regions, and other key stakeholders to build integrated, forward-looking plans.
- Create tools, frameworks, and planning processes that enable cross-functional teams to work with greater visibility, foresight, and efficiency.
- Anticipate potential bottlenecks, resource needs, and market complexities well in advance, providing solutions that safeguard long-term priorities.
- Oversee milestone tracking for global brand initiatives, ensuring alignment between immediate deliverables and future goals.
- Contribute to post-initiative evaluations, applying learnings to strengthen future planning and execution.
- Serve as a thought partner in evolving best practices for brand planning and project management across the organization.
- Develop clear communications, decks, and presentations to support leadership discussions and cross-functional alignment.
Experience, Skills & Knowledge
Core Competencies
•Strategic Planning & Foresight: Ability to anticipate long-term needs and build structured, multi-year plans.
• Collaboration & Influence: Strong partner to creative, marketing, and cross-functional teams with the ability to align diverse stakeholders.
• Problem-Solving & Agility: Solution-oriented thinker who thrives in fast-paced, ambiguous environments and can adapt plans as needed.
• Organizational Excellence: Skilled in prioritization, workflow design, and milestone management to ensure seamless delivery.
• Communication & Presentation: Clear, persuasive communicator with strong storytelling and presentation skills.
• Innovation & Continuous Improvement: Creative thinker who identifies opportunities to improve processes and enhance team efficiency.
Key Qualifications & Skills
• Project management experience within a global marketing, brand, or creative agency environment.
• Proven success managing complex, multi-year brand or campaign planning initiatives.
• Strong organizational, facilitation, and communication skills, with experience managing senior-level stakeholders.
• Experience working in a fast-paced environment with multiple priorities across regions and channels.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Keynote); experience with project management tools (e.g., Asana, Workfront, Smartsheet).
• Flexible, motivated, and collaborative team player with a positive attitude.
• Deep understanding of project management, workflow, and infrastructure within a creative or marketing setting.
• Genuine passion and understanding of the Ralph Lauren brand
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Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
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