Associate Director, APEX LIFT Local Investment

Company description

"APEX is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients.

APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions that best fit their business challenges in an increasingly complex media environment.

Clients opt into solutions outside the agency's core services that offer tangible benefits including guaranteed outcomes, increased flexibility, and advantageous pricing."

Overview

ABOUT APEX

We're not your typical agency. In fact, we aren't an agency at all. Rather, we are a distinct and next generation trading entity within Publicis Groupe. Furthermore, we're experts and innovators in media- making investments today for tomorrow's success. Our goals are rooted in providing unique and incremental benefits to Publicis Groupe clients:

You'll work across all Publicis Groupe agencies for the unique opportunity to learn the full media landscape and work with a breadth of clients.

You'll learn both Investment and Business Operations - a unique blend of skills not often combined within agencies.

You'll work in digital platforms regardless of the channel you work in and if you don't know it, we'll teach you.

You'll lead the industry by looking for future-facing opportunities, areas to invest and upcoming trends within the marketing industry.

Job Description

Publicis Media Exchange (PMX) created an Addressable Media practice, called PMX Lift. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel planning, execution, and measurement. PMX Lift is an omnichannel activation practice that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

To accommodate increased demand from local advertisers, the APEX team responsible for planning and executing PMX Lift Local campaigns is adding to our Investment department. We are looking for a talented and highly motivated Associate Director of Local Investment to join the growing team and help drive all aspects of building and executing PMX Lift Local campaigns across a range of categories.

The ideal candidate will have the ability to work both independently and collaboratively. On top of invaluable experience in the fast-growing, audience based deterministic landscape, this role will have the chance to work across a variety of client brands and category verticals and the opportunity to collaborate with different teams of experts. ?

Must haves for this role include a working knowledge of addressable media, a deep understanding of the local marketplace and footprint, an entrepreneurial spirit, and a humble and hardworking attitude. We look for team members who work with integrity, collaboration, empathy, innovation, and dependability in mind. ?

Responsibilities

Responsibilities

• Keep a pulse on team bandwidth and assign projects appropriately.?

• Ensure the team is being responsive, accurate, and effective on all communications and providing feedback as needed.?

• Oversee full account structure within assigned agencies, from intake through measurement, and keeping a close pulse on upcoming opportunities across full client portfolio.?

• Build and strengthen relationships across investment, strategy, data, activation, measurement, and client teams, ensuring seamless collaboration and execution.?

• Answer complex questions with comfortability, in subjects like partner capabilities, local markets, audience sizing feasibility, commercial terms, and campaign best practices.?

• Mentor and manage supervisors and negotiators, fostering professional growth and ensuring high-quality enablement support.?

• Manage up to Director to keep leadership apprised on team bandwidth and performance, highlight growth opportunities, identify support areas needed, and more.

Qualifications

Qualifications

• 5-7 years of experience within an agency or media company, including team management.?

• Strong understanding of local, traditional, and digital media.?

• Experience with Advanced TV platforms and technologies and/or programmatic systems (DSP, SSP), ad delivery mechanics, identity, and attribution. ?

• Proven ability to plan, execute, and measure audience-based campaigns, both programmatically and through direct IO.?

• Experience in managing and mentoring teams, developing talent, and fostering a collaborative team environment.?

• Ability to move efficiently across multiple campaigns, managing priorities and workflow.?

• Strong analytical, problem-solving, and strategic planning skills to drive actionable insights and decisions.?

• Ability to adapt to industry trends and embrace new technologies or methodologies.?

• Proficiency in process documentation and workflow optimization.?

• Excellent written and verbal communication skills for explaining media strategies to clients and stakeholders.?

• Strong relationship-building skills and the ability to think creatively.?

• High attention to detail and organizational skills.?

• Demonstrated experience in cross-team collaboration and leading strategic initiatives.?

• Proficiency with Microsoft Office suite, data analysis, and project management tools (e.g., Tableau, Jira).

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] . All your information will be kept confidential according to EEO guidelines.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $97,375.00 - $155,961.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/8/2026.