Head of Marketing

About The Firm

Zoe is an end-to-end wealth platform that helps clients grow and protect their wealth through innovative technology and exceptional client service. Zoe has raised a total of $45M in venture capital and is backed by Sageview Capital and the Opportunity Fund. In addition, former and current operators from JP Morgan, BlackRock, Charles Schwab, Uber, and DoorDash are part of the cap table.

Its accolades include Nerdwallet's 2022, 2023, and 2024 Best Online Financial Advisor, Morningstar's Fintech Startup of the Year 2019, ThinkAdvisor Luminaries' 2024 Industry Disruption Firm Award, and 2025 FinTech Breakthrough Award for Best Wealth Management Product.

The New York-based company has a strong leadership team with over 20 years of industry experience at firms like Morgan Stanley, JP Morgan, Merrill Lynch, Principal, and Learnvest. We offer the excitement of a rapidly growing company with the stability of a tenured leadership team and board. We have offices in New York and Bogota, Colombia.

Location: NYC (Work 5 days a week in Midtown office).

Reports to: CEO.

Level: Head.

About The Role

We are hiring a Head of Marketing based in our NYC office. In this role, you will be critical in leading an all-star Marketing team (Google Marketing Live's 2022 Featured Firm) to the next level. Your focus will be on developing a repeatable, insight-driven content and distribution strategy. The goal is to create sustainable inbound demand, thought leadership, and a defensible moat over time.

This role is about turning Zoe into the go-to source for insights in wealth management — through consistent storytelling, content excellence, and strategic amplification.

You're excited about this opportunity because you will...

• Drive impact. Set direction and own execution for marketing initiatives, including our owned channels, thought leadership, sponsorships, partnerships, events, PR opportunities, product announcements, award submissions, and inbound demand generation activities.
• Build the flywheel. Architect and scale Zoe's organic growth system — from SEO/GEO and content strategy to owned channels, partnerships, and community engagement.
• Turn insights into distribution. Use proprietary advisor and client data to create content that's both differentiated and shareable, — driving compounding visibility across channels.
• Amplify through leverage. Collaborate with Product, Sales, and PR to ensure content supports adoption, retention, and referral loops across all audiences.
• Build like a teammate. We run a tight ship. We support each other, learn from each other, and encourage each other to grow.
• Receive rewarding incentives. You will be compensated with a highly competitive full-time salary and stock options. Benefits include private health coverage, flexible time-off, non-taxable compensation stipends, travel, and a diverse and motivating work environment.

We're Excited About You Because:

• You've built or scaled an organic acquisition engine — turning content, SEO/GEO, insights, and brand into a predictable pipeline.
• You're a systems thinker who knows how to turn ideas into repeatable frameworks and long-term compounding growth.
• You understand the connection between content, product, and distribution , and how to drive business results through storytelling .
• You get a kick from analyzing, optimizing, and reporting results.
• You thrive on challenges and enjoy leading business growth goals.
• You make a mental note when you see an outstanding ad campaign.
• You love data and drawing actionable insights from it.
• You like things to move quickly and are proactive in making them happen.
• You have good judgment; you are a problem solver, take responsibility, and demonstrate personal integrity.
• You have a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly fluid environment.
• You have excellent time management, strong organizational skills, and the ability to prioritize multiple tasks and anticipate potential issues.

Education and Experience

• BS/BA in Marketing, Communications, Business, or equivalent work experience.5+ years of experience building and scaling organic growth engines, including content strategy, SEO, owned media, and community-led growth.
• Proven track record of turning insights and storytelling into measurable inbound demand generation and brand authority.
• Experience managing cross-channel content distribution systems (blog, newsletter, social, PR, partnerships) with a focus on compounding visibility rather than paid amplification.
• Proficiency with CRM and marketing automation tools (e.g., HubSpot, Salesforce) to measure content performance and lifecycle engagement.

Benefits:

• Estimated Base Salary Range: $180,000 to $230,000 depending on experience, location, skills, training, certifications, and education.
• Healthcare, Dental & Vision Coverage.
• Commuting & Gym benefits.
• 401(K).
• Opportunity to shape the culture of a fast-growing company as an early team member.
• Annual company offsite in New York City for our Colombia-based team — travel expenses covered!
• Nineteen days PTO.
• Breakfast provided on Tuesdays, Lunch provided on Fridays.