CATEGORY STRATEGY MANAGER

Location: New York, NY

Type: W2 Contract

Duration: 6 months with potential to extend

Compensation Range: $60/HR - 65/HR


Our client, a global leader in the media and streaming space, is looking for a Category Strategy Manager to join their team. This role will work closely with cross-functional teams including - Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients.


Onsite Expectations: Mon-Thurs Onsite, Friday Remote.


To be considered, applicants must have MRI-Simmons experience as well as be able to:

• Pull your own reports.
• Build and iterate complex audiences.
• Evaluate whether results make sense and adjust approach without heavy hand-holding.
• Candidates who possess deep Streaming/OTT expertise will be preferred.

Responsibilities:

• Be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending.
• Mine syndicated data sources (e.g. MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) for insights for client and category presentations.
• Leverage the syndicated data to develop sales narratives and positioning material for key sales priorities, drawing on essential skills in "storytelling".
• Identify and articulate consumer trends and opportunities bearing media revenue impact to best position the portfolio of assets, e.g. emerging audiences to engage with, win share from other media.
• Act as a liaison between Research, Category Strategy and various Sales teams to create measurement strategies against client KPIs.
• Independently oversee campaign effectiveness and performance recaps with select vendors.
• Work with the Data Enablement team to initiate recommendations on first-party and third-party audience segments for clients and agency partners.
• Curate category knowledge to educate Sales and sales support teams on salient information.
• Support category-specific Ad Policy guidelines and escalations with team leadership.
• Actively contribute to creating an inclusive environment.

Qualifications:

• 3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED).
• Bachelor's Degree or equivalent work experience.
• Media experience at an agency or client-side or experience with a sales development/strategy role at a media company.
• Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions.
• Experience with working with R/F tools such as Nielsen Media Impact.
• Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others.
• Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
• Self-starter who takes initiative and can navigate without constant direction.
• Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change.
• Team-oriented, with experience working across a matrixed organization.
• Excellent written, verbal and interpersonal communication skills.
• Strong presentation skills, capable of presenting to internal and/or external partners.

Job ID: JN -052026-131688
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.


At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].


Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).


This posting is open for thirty (30) days.