Sr Lead Product Manager

Responsibilities also encompass overseeing product profitability, leading operational reviews, and partnering with various experts to maximize efficiency in a dynamic environment. Drives product strategy with cross-functional stakeholders consistent with the shared vision for the product or enabling platform. Plans and implements the architectural roadmap that balances innovative design and technical implementation, while balancing regulatory requirements, time-to-market, meeting customer needs and product profitability. Assesses the customer experience and customer needs in product requirements and decision making. Sets up data gathering mechanisms relative to the metrics that inform the success of products including usability studies, research and market analysis. Leads workstreams to include analytics, customer discovery, market research and competitive analysis to drive data-driven decision-making. Oversees product profitability measures, including budget. Plans operational mechanisms that drive execution and accountability including Product Reviews, Operating Reviews, and Business Reviews. Interfaces with product and technology leadership as needed. Partners with content strategists, data scientists, product designers and user experience researchers. Maximizes efficiency in a constantly evolving environment where the process is fluid and creative solutions are the standard. Product Strategy & Roadmap Management Drive product strategy and roadmap with cross-functional stakeholders — aligning owned and paid channel capabilities to the shared Marketing Technology vision. Plan and implement the architectural roadmap balancing innovative design, technical delivery, regulatory compliance, time-to-market, and product profitability. Execute enterprise planning and requirements management in a privacy-compliant manner, spanning Marketing, Marketing Operations, Privacy/Legal, and 3rd party destination vendors. Facilitate communication between technical and non-technical teams to align on business priorities, roadmap, backlog management, and delivery timelines. Evangelize capabilities and features with marketing and marketing operations teams to drive adoption, growth, and efficiency. Lead operational mechanisms that drive execution and accountability, including Product Reviews, Operating Reviews, and Business Reviews. ▶ COMPLEXITY: Leads complex projects of diverse scope requiring an understanding of current business trends. 8+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. Assess the customer experience and customer needs as a core input to product requirements and decision-making. Establish data-gathering mechanisms to measure product success, including usability studies, research, and market analysis. Lead workstreams for analytics, customer discovery, market research, and competitive analysis to drive data-driven decisions. Collaborate with Marketing Analytics to define and implement marketing mix optimization solutions. Take ownership of product success metrics; synthesize competitive insights and represent the customer passionately in trade-off decisions. ▶ COLLABORATION: Determines methods and procedures on new or special assignments. Omni-Channel Marketing Automation & Personalization Define requirements for omni-channel marketing automation capabilities, including data needed for activation across CRM, email, push, app, and paid media. Apply knowledge of best-in-class segment, content, and contact management strategies to enable real-time and near-real-time personalization. ▶ INFLUENCE: Awareness of impact on others and initiatives often result in global process improvements. Data Management & Engineering Collaboration Manage requirements for data pipelines (ingress and egress) related to SaaS and 3rd party platforms; partner with MarTech Engineering to support targeting and analytics. Provide evidence-based acceptance criteria for capabilities and integrations; partner closely with Engineering on backlog grooming and sprint planning. Work with cross-functional teams (marketing, privacy, legal, analytics, data science, program, architecture, development) to drive alignment and global use case analysis. Champion Agile delivery excellence by documenting actionable EPICs and user stories. Oversee product profitability measures, including budget planning and monitoring. Minimum 12 years of relevant experience and a Bachelor's degree or equivalent. Deep Marketing and Marketing Technology domain expertise, including B2C lifecycle growth marketing and B2B lead management — with proven ability to define OKRs, measurable KPIs, and drive clarity of execution for stakeholders. Proven background in Marketing stakeholder management, backlog and requirements management, solution discovery, and engagement measurement for Lifecycle Growth Marketing across owned and paid ecosystems (e.g., multichannel hub tools powered by real-time CDP, ABM, visitor intelligence, owned and paid media activation and measurement). ◦ Examples of multichannel hub marketing platforms: Adobe Journey Optimizer, Braze, Salesforce Pardot Proficient in marketing data privacy and compliance standards, with a strong understanding of GDPR, CCPA, and other regulations impacting owned and paid media data practices. Proven track record of working with cross-functional teams — including Marketing, Marketing Operations, 3rd party vendor platforms, Architecture, Engineering, Information Security, Privacy, and Legal — to deliver solutions with speed to market. Strong understanding of behavioral analytics and cross-channel measurement frameworks for owned and paid channels. Ability to enable activation and adoption of cross-channel reporting for use cases you activate, providing real-time performance insights and optimizing targeting segments. Advanced requirements management, data analysis, and analytics skills for MarTech capabilities and features. Expertise with omni-channel marketing automation capabilities and the data requirements for activation. Knowledge of best-in-class segment, content, and contact management strategies to enable real-time or near-real-time personalization. Proven partnership with Engineering for backlog grooming and sprint planning in support of configuration, services, and data integration (ingress and egress). Expert at providing evidence-based acceptance criteria for capability and integrations with engineering teams. Agile excellence — ability to set an example by following best practices; optimization mindset that drives automation and engineering-focused products in Agile and Lean environments. Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders. Strong collaboration skills with cross-functional teams including marketing, data science, engineering, and media buying teams. Technical product mindset with the ability to propose product requirements and work with the business to drive detailed business requirements; experience managing multiple parallel workstreams. Bachelor's degree in Computer Science, Digital Marketing, Data Science, or related field. Certifications in Adobe Experience Platform, Google Marketing or related disciplines are a plus.