Senior Strategist, Performance Marketing - Marketplace...

About Front Row:

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart.com , TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

About the Role:

As one of our senior strategists, you will be responsible for the continued leadership, management and performance of Front Row’s core Amazon business with the potential to expand into other online marketplaces; including, Walmart and others.. This person will be responsible for the continued strategic development of top clients, with a focus on ad attributed incremental revenue growth and client retention. This person will work closely with the Performance Marketing team to manage a portfolio of brands, elevate the connectivity between DSP and AMC within those accounts, and maximize product and analytics quality for clients. As a core member within the department, this person’s main responsibility will be ‘hands on keyboard’, with the ability to enhance our internal and external performance.

Job Highlights:

• Lead and own PPC strategy for ~7-8 accounts as the primary media buyer with strategist/analyst support as needed for operational support.

  • Future management is an option.

• Serve as a primary client sponsor for clients within your management, fostering high-level relationships with client leadership and providing escalation support to management teams as needed.

• Collaborate with leadership across performance marketing, data, and insights to continue to improve Front Row’s offering across AMC & Programmatic.

• Support updated SOPS in future months.

• Continuously evaluate and improve on performance, as well as help establish best practices and playbooks.

Responsibilities:

• Utilize your expertise in Amazon PPC marketing strategies to oversee campaigns from inception to execution.

• Own new client onboardings to guarantee an optimal experience by setting clear expectations and deliverables for full-funnel advertising.

• Thorough understanding of various audiences (AMC Audience Builder), Premium Audience Insights, etc, and the ability to build and optimize target audiences on and off site.

• Assist Brand Strategy & additional internal teams in enhancing client value through comprehensive and insightful strategies across commerce operations and media.

• Offer timely, relevant feedback and coaching to team members to deliver an exceptional client experience.

• Partner with cross-functional teams to provide best in class brand experience..

• Collaborate with internal and external stakeholders to evaluate performance and explore new opportunities.

• Manage account budgets, generate reports, and implement optimizations to align with client goals.

• Build and maintain strong client relationships, positioning yourself as the subject matter expert for Amazon paid strategies.

• Enhance Front Row’s PPC offerings by training team members on tool utilization and insights.

• Analyze clients' business needs and objectives to develop targeted campaigns and ads in collaboration with our DSP Lead.

• Lead the PPC component of client calls and stay updated on brand initiatives and activations.

• Oversee budgets, report on revenue and leads, and regularly check account performance to make necessary optimizations.

• Research creative and audience performance, provide insights to clients, and request new assets as needed.

• Onboard new or existing clients by evaluating past performance and refining strategies.

• Participate in Advertising department meetings and contribute to PPC related discussions.

• Advanced in Excel/Sheets (pivots, lookups), Google Slides, SQL, and Seller Central Reporting.

• A clear understanding of retail and marketplace platforms and functions on Amazon; experience with Vendor and/or Seller Central

• Support Brand Strategy with forecasting and strategy to ensure pacing, performance tracking, and KPIs are met to the best of our ability.

Requirements

• +3 years of hands-on experience with Amazon PPC.

• Strong knowledge and perspective on Amazon PPC, Amazon DSP, and AMC.

• Thought Leadership – Engage in discussions about new features, opportunities, and best practices.

• Agency/Aggregator experience is a plus.

• Experience in Amazon Marketing Cloud (AMC) with hands on keyboard experience with ad tech providers.

Benefits

• Health, dental, and vision

• PTO

• Summer Fridays

• Wellness and commuter benefits

• Work with a fun, consultative team of experts

• Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava

SALARY: $75,000 - $95,000 + bonus