Account Director, Media

Account Director at AZIONE PR

Location: Los Angeles

About AZIONE: Founded in 2010, AZIONE is more than just a PR agency. We specialize in elevating brands by leveraging our proactive approach, transforming emerging companies into household names, and reshaping consumer perceptions of established brands. Recognized by Forbes as one of the Top Agencies in America in 2021, we take pride in our nearly decade-long legacy of building some of today's most relevant brands, including Kosas, Farmacy, HigherDOSE, and many others.

Job Description: AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Director in our beauty and lifestyle division. The ideal candidate should possess 6-8+ years of post-college / internship experience in PR. Experience with innovative startups is a plus. Candidates must thrive in a fast-paced environment.

Key Responsibilities:

Client Relationships & Growth

• Lead and oversee all assigned accounts within portfolio, ensuring they are in good standing
• Proactively contribute to the organic growth of accounts, offering strategic thinking, ideas and opportunities to build relationships of influence
• Builds excellent client relationships, as the day-to-day client contact and media liaison
• Works in collaboration with SVP/VPs to build and deliver client development plans, to solidify and grow AZIONE’s influence with clients, and translate into organic growth
• Serve as senior client contact and account lead; address client issues thoughtfully and effectively, escalating issues internally as appropriate
• Lead calls with client and in-person meetings alongside senior team leadership
• Attends 1:1 media briefings with clients as needed (i.e. interviews, desksides, press previews, event activations and more)
• Acts as a source of knowledge to clients, bringing expertise, knowledge and experience to all conversations, initiatives and projects.
• Oversee and contribute to new business processes including brainstorm calls, research, deck contribution and pitch preparation

Strategic Thinking

• Actively pitches across client priorities to consistently secure business, brand, and product features, ad trade stories, executive profiles, podcasts, and trend stories to articulate marketplace differentiation and reach key stakeholders
• Shepherds the curation of appropriate editorial and brand partnership opportunities while overseeing the influencer + talent programming for client projects
• Conceptualizes and executes 360-degree integrated PR campaigns as extension of clients’ in-house marketing teams, inclusive of business + lifestyle media relations, influencer engagement, brand partnerships and experiential activations, meeting OKRS (when applicable)
  • Oversee cadence of media coverage, messaging, and press material development, ensuring all are in line with clients’ overall strategy and brand guidelines
  • Oversee and execute business communications strategies, including fundraise announcements, mergers + acquisitions, executive leadership transitions, and more
  • Draft higher level scopes of work, pitches, press releases, and talking points as needed
• Oversees the implementation of brand partnerships
• Review and sign off on all client agendas and action items, ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables
• Oversee and approve weekly and monthly recaps for all team projects

Excellence in Delivery

• Maintains and continuously grows network of powerful “turnkey” media, brand partners, and influencer relationships
• Ignite steady rhythm of proactive and inbound editorial, partnership, and event integration opportunities
• Stays apprised of new technologies and business trends, affiliate platforms, social media trends, and more, assessing brand relevance and strategic use
• Continuously stays up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns
• Monitor and keep abreast of industry news and trends, sharing insights and news within the team
• Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives
• Manage and contribute to agency database of editorial relationships

Leadership

• Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
• Mentors, leads and inspires individual account teams effectively and responsibly to manage situations with a positive outcome
• At a brand level, demonstrates accountability for client success by clearly defining account team roles and responsibilities, providing coaching, guidance and tools to facilitate goal achievement
• Contributes to building a positive culture of the team and broader studio
• Encourages a positive collaboration and synergy between the PR + Digital teams
• Development of the team culture and staffing development, attending and leading teamwide calls to nurture team growth, steering performance review process, one-on-one team member supervisions, and empowering others to take accountability for their learning
• Manage growth of PR team members, taking responsibility for goal setting, development opportunities and advocating for progression
• Mentors, leads and inspires the PR team effectively and responsibly to manage situations to a positive outcome
• Manages conflict, leaning into issues as they arise
• Actively appreciates colleagues, clients and suppliers to recognize and reward great work
• Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team

Requirements:

• 6-8+ years of post-college / internship experience in PR
• Strong problem-solving skills with a creative mindset
• Must be located in Los Angeles
• Our LA team operates on a hybrid office schedule

Benefits:

• Salary - $110,000 - $140,000 annually (based on experience)
• 100% medical and dental coverage
• Bonus and commission opportunities
• Year-long summer Friday hours
• 401K benefits

To Apply: Please send your resume to [email protected]. Visit AZIONEPR.com for more information about our company.