Marketing Specialist, Brand Activation

525 America is seeking a Marketing Specialist, Brand Activation to execute social media, influencer programs, brand events, and coordinate day-to-day communication with our PR agency in support of brand building and DTC growth. This is a hands-on execution role, not a strategy or people-management position. The role translates brand campaigns into consistent, high-quality output across social, influencer, events, and earned media touchpoints. The role reports to the Marketing Director and works closely with the Creative Lead, PR agency, and Ecommerce Ops Manager.

R esponsibilities:

Social Media Execution

• Execute day-to-day social posting across Instagram (primary), TikTok, and emerging platforms

• Translate brand campaigns into consistent, engaging social content

• Manage content calendars and posting cadence

• Source, organize, and publish UGC aligned with brand standards

• Community management: comments, DMs, light engagement

I nfluencer & Talent Activation

• Execute influencer seeding and outreach programs

• Coordinate gifting, tracking, contracts, and follow-ups

• Maintain influencer lists and performance reporting

• Support celebrity stylist and key influencer relationships (strategy and approvals led by Marketing Director)

Events & Brand Activations

• Support execution of brand events (Brand Day 5/25, popups, influencer events)

• Manage logistics: vendors, guest lists, RSVPs, timelines

• Coordinate on-site execution and post-event content capture

• Support event-driven social, influencer, and PR amplification

PR Agency Coordination

• Serve as the day-to-day point of contact with the PR agency

• Coordinate sample pulls, gifting lists, and shipment logistics

• Support PR initiatives with social, influencer, and event alignment

• Track press placements and organize coverage for internal sharing

• Ensure consistent messaging and timing across PR, social, influencer, and events

Cross-Functional Collaboration

• Work closely with Creative to ensure brand consistency

• Partner with Ecommerce Ops to align campaigns with launches and promotions

• Coordinate with PR agency, freelancers, and vendors as needed

Requirements

• 3–6 years experience in marketing, social, brand activation, or PR coordination

• Fashion, beauty, or lifestyle brand experience strongly preferred

• Hands-on experience working with PR agencies

• Experience supporting influencer programs and brand events

• Strong organizational and communication skills

Preferred

• DTC brand experience

• Experience managing samples, gifting, and press logistics

• Strong aesthetic sensibility with operational discipline

• Comfortable with reporting and tracking performance

Benefits

• Competitive compensation packages
• Medical, Dental, Vision, FSA
• Retirement Savings Plan Match
• Summer Fridays
• Discounts and More!
• Compensation: $75,000-85,000
• The offered salary for this position will vary based on role requirements determined by NYC Alliance, skill set and years of experience.