Director, Global Marketing, Lip And Fragrance - Clinique
- To assist the Vice President in defining strategic objectives for lip and fragrance category. Responsible for helping to create 3-year action plans and successfully executing on defined objectives to grow assigned categories aligning with brand strategies and global objectives
- To manage all aspects of product/program development from concept to go-to-market execution, and consistently deliver successful products/programs on time and in budget.
- To manage, train and develop the marketing expertise of team direct report.
- Leads program conception and development for assigned categories partnering closely with all necessary cross-functional teams.
- Develops lip strategy in partnership with VP and SVP, driving hero franchises and ensuring market share gain
- Maintains fragrance portfolio, supporting existing franchises as needed
- Oversees and leads preparation of all necessary deliverables (Concept Briefs, Program Briefs, Creative Briefs); Manages development and 360 support program to ensure programs are in-culture, on trend and on brand
- Inspire and drive programs forward with cross-functional teams, ensuring on time, on brand and on budget deliverables
- Responsible for preparing and presenting deliverables to brand president and regional leaders, gaining alignment and approval at key milestones
- Responsible for keeping a pulse on trends, insights, lip category performance, product opportunities and all category related information.
- Monitors the performance of Clinique versus the competition to identify product need gaps and opportunities; develops and executes action plans to improve brand performance when needed.
- Is the expert and key point person for performance of assigned segments (shipments, sell-thru, cost of goods, sku count, pricing and new product forecasts) as well as the competition.
- Maintain in-the-know of lip and broader makeup trends, techniques and perceptions
- Manage Creative development and execution, ensuring messaging and execution are both on brand and will cut through the clutter
- Liaises regularly with Regional marketing teams to ensure programs meet Region/Affiliate Market needs.
- Responsible for providing all Regions and affiliates with timely information on programs.
- Acts as key, day-to-day contact for Regions to ensure brand strategies and objectives are being met for product launches/programs.
- Responsible for leading all Planning Guides, Flashes and Launch Guides.
- Participates in consumer research for assigned categories as needed including writing briefs, concepts and analyzing research findings.
- Manages and is responsible for the performance of Direct Report, including on-time deliverables and accuracy of projects.
- Leads by example to create an environment that is collaborative, encouraging, respectful and builds team cooperation
- Must possess strong leadership, analytical, creative, and oral and written communication skills.
- Minimum 8 years of relevant experience.
- Must possess proactive strategic and critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations.
- Proven balance of results and program driver
- Must be able to manage and develop direct report(s).
- Should be a self-starter, accountable and highly organized with the ability to handle multiple projects at one time.
- Must be team player with the ability to build, foster and nurture relationships with members of cross-functional teams.
- Must be highly detail-oriented with unprompted follow-through.
- Trend-spotter and in tune with evolving consumer and market shifts. Forward-thinking.
- Should demonstrate a passion for the cosmetics industry.
- Must have very strong Excel and PowerPoint skills.
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