Brand Specialist- The Glenrothes, Highland Park, and Wyoming Whiskey

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

• $90,000- 100,000 Salary + Annual Bonus
• 25 days of Vacation Time
• Paid Sick Leave Days and Company Holidays
• Holiday Break from December 25th through 31st
• Hybrid Working Schedule
• Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
• 401(k) Retirement Plan with Company Match
• Life Insurance and Disability Plans
• Pre-Tax Benefits
• Fitness Reimbursement Program
• Tuition Reimbursement Program
• Professional Development
• Wellbeing and Work-Life Balance
• Employee Assistance Program (EAP)
• Robust Parental Leave Policies
• Company Events and Perks
• A Diverse and Inclusive Culture

By joining Edrington, you not only become a part of a dynamic and innovative team but also gain access to a range of benefits that prioritize your success, health, and happiness.

Embrace Excellence

The Brand Specialist is a dedicated, passionate, brand champion, embodying the essence of the brand, with the goal to help make our Wyoming Whiskey, The Glenrothes and Highland Park recognized global leaders. The Brand Specialist will be spearheading building brand awareness and relevancy in New York Metro through leading live (virtual) trial, education, brand sponsored events, building trade relationships primarily focused in the on premise, and building a network of influencers and connections to locally based lifestyle brands. You will also support the local sales teams in achieving high mark placement and barrel sales. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.

It is imperative that the Brand Specialist embodies the essence of each brand, behavior and delivery of key brand messages. Given the differences in each brand story, a true lover of whiskey and cocktail culture who can fit seamlessly into a dive bar as well as a Michelin Starred restaurant is preferred.

Make an Impact

The Brand Specialist will help to drive an increase in brand awareness and consideration, as measured by established tracking tools specifically, they are accountable for (but not limited to)

• Bring the brand essence to life in every single interaction, event and training.
• Be the Expert! Act as our in-market local authority on the brand to the trade, local consumers, and local media.
• Welcome, guide, lead and educate VIP visits in New York Metro with the objective of converting visitors to be WW/HP/TGR brand advocates and loyalists.
• Work with the brand team to implement a range of marketing activations and communications that are in line with the brand messages and objectives.
• Collaborate with Global Brand Ambassador for VIP events, tastings, and opportunities.
• Elevate Wyoming Whiskey/Highland Park/The Glentrothes with our local stakeholders, educating them on American Whiskey production and Brand Proposition resulting in it being clear and top of mind.
• Recruit New Consumers to the brand: Seek opportunities to sample, educate, entertain, expose, and partner with influencers and consumers.
• Represent WW/HP/TGR at local media, consumer, and trade events.
• Build influencer networks, including collectors and professional groups.
• Identify, partner, and execute events in on premise, off-premise & non-licensed accounts to brand standards.
• Build brand advocacy through brand specific trainings for key commercial and trade partners ensuring front of mind presence and selling confidence of WW/HP/TGR at priority accounts.
• Drive brand visibility and traction in the on and off premises · Work collaboratively with local Edrington Area Manager to actively engage distributor sales on WW/HP/TGR.
• Work alongside distributor sales team members to facilitate Wyoming Whiskey listings and menu placement in key on/off accounts.
• Assist in planning and programming WW/HP/TGR with distributor.
• Responsible for the management and best use of their annual personal travel and entertainment budget.
• Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, etc.

Your Talent and Skills

• BS/BA or equivalent work experience Previous industry experience a plus, but not required
• Passion for Ultra spirits · Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional
• Exceptional organizational & event production/management skills
• Adept at networking, selling and interacting with diverse groups of people
• Strong written, verbal and public speaking skills
• Use of social media (Facebook, Instagram) & technology
• Ability to work independently, manage a personal schedule, and think creatively
• Event Production and Management
• Role requires evening and weekend coverage – it is a full-time role with non-standard hours
• Must reside in New York Metro area
• Fluent in English
• Valid driver’s license
• Eligible to work in the US
• Must be at least 21 years of age

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.