Vice President Customer Growth Innovation

Job Description

Help shape what’s next for our credit card customers. In this role, you will turn customer needs and market signals into bold ideas, then test, refine, and scale what works to drive measurable growth.

Job Summary
As a  Vice President Customer Growth Innovation  in  Branded Cards , you lead emerging growth strategies by combining customer insight, market intelligence, and data driven thinking to create differentiated experiences. You will build a disciplined test and learn agenda, develop clear business cases, and partner across teams to translate ideas into outcomes. You will thrive in ambiguity, influence leaders across functions, and balance customer experience with sound economics and responsible execution.

Job responsibilities

• Use customer insights, competitive research, data, and emerging trends to identify new growth opportunities
• Shape and support growth and innovation initiatives that strengthen acquisition, engagement, retention, and loyalty
• Connect longer term strategy to near term plans, investments, and priorities
• Build and maintain a structured test and learn roadmap, including hypotheses, success measures, and learning goals
• Develop business cases for new concepts, including customer impact and financial impact
• Define measurement approaches to evaluate pilots and inform scale or stop decisions
• Partner with product, analytics, lifestyle and experiences, banking, wealth, and finance teams to move ideas into delivery
• Create clear recommendations and execution plans from complex, incomplete, or changing information
• Act as a thought partner on competitive differentiation and emerging opportunities
• Identify key tradeoffs across customer experience, economics, operational complexity, and risk considerations

Required qualifications, capabilities, and skills 

• 10 or more years of experience in strategy, growth, innovation, management consulting, financial services, consumer businesses, or related fields
• Demonstrated ability to design and deliver growth strategies with measurable customer and business outcomes
• Strong strategic and analytical skills, with the ability to synthesize complex inputs into clear recommendations
• Experience building business cases and evaluating investment options using customer and financial data
• Proven ability to influence and align cross functional stakeholders in a complex organization
• Excellent written and verbal communication skills, including executive ready storytelling
• Comfort operating in ambiguity and creating structure to move from strategy to execution
• Strong judgement and ability to balance growth goals with customer experience, economics, operational complexity, and risk considerations
• Bachelor’s degree

Preferred qualifications, capabilities, and skills

• Experience leading experimentation programs from concept through pilot and scaling decisions
• Experience partnering closely with finance and analytics teams to define impact measurement and decision criteria
• Background building customer experiences that deepen relationships and loyalty

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.