Manager CoBrand Acquisition

Position Title: Manager Co-Brand Acquisitions

Position Summary:

The Manager of Co-Brand Acquisitions leads the strategy and day-to-day execution of new customer acquisition initiatives for JetBlue’s co-branded credit card products. This role is responsible for developing and implementing acquisition campaigns, managing external partnerships, and driving growth across multiple channels. The Manager serves as the primary point of contact for acquisition-related activities, ensuring alignment between JetBlue, internal stakeholders and external partners. The manager is responsible for forecasting and tracking performance across all channels to ensure goals are reached.

Essential Responsibilities:

• Work cross-functionally to create a plan to achieve co-brand acquisition targets
• Develop and promote the expansion of our co-brand products in both existing and new digital channels
• Work with crewmembers in the operation to support and augment acquisitions through those channels
• Track acquisition performance and regularly communicate key opportunities and/or headwinds in regard to performance targets
• Partner with marketing and creative teams to ensure key messaging and product features are clearly communicated to customers
• Help guide the overall Co-brand strategy and direction to create a compelling value proposition for existing and prospective customers
• Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
• Other duties as assigned

Minimum Experience and Qualifications:

• Bachelor's Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Five (5) years of business planning, airline management, or related work experience
• Proficient with Microsoft Office suite
• Available for occasional to frequent overnight travel (30%)
• Currently in possession of a valid passport or equivalent travel documents with the ability to travel into and out of the United States
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience and Qualifications:

• Master's Degree in a relevant field
• Experience working organizationally in a matrix-based position
• Previous alliance and airline partnership airline management experience
• Proficiency and knowledgeable of airline reservation systems and ticketing platforms (specifically as related to interline technology, such as IET, codeshare IATCI/ETCI, Teletype, EDIFACT, and PNR)
• Finance acumen, net present value analysis, moderate return on investment analysis experience
• Familiar with economic forecasting and strategic frameworks (i.e. how to structure business arguments)

Crewmember Expectations:

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short-notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) and Safety Action Report (SAR))
• Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
• Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position

Equipment:

• Computer and other office equipment

Work Environment:

• Traditional office environment

Physical Effort:

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)

Compensation: 

• The base pay range for this position is between $81,000.00 and $136,200.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more