MANAGER, PRODUCT MARKETING

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

CNN is looking for a Manager of Product Marketing to support strategy and execution of customer acquisition and retention initiatives across web, app, and CTV platforms for our Digital Products & Services division within the Growth Product Marketing team. This role will report to the Director of Product Marketing and be responsible for facilitating go-to-market campaigns that drive subscriptions, translating brand fundamentals into product contexts, optimizing campaign performance, maximizing return on spend, and ensuring that acquisition and retention efforts align with broader company goals. The Manager will work with the Director and VP to align on strategic goals, develop internal processes, and define our product positioning and target audience understanding.

Your Role Accountabilities

• GTM Strategy: Develop and execute GTM strategies across paid and owned channels, with a focus on lead generation and top-of-funnel tactics to drive acquisition. Partner closely with WBD Media team to develop and execute strategies and set up campaigns.

• Positioning and Messaging: Translate brand fundamentals to a product context, inspiring creative asset development with creative briefs that are grounded in actionable research insights.

• Retention and Lifecycle Management: Design and implement targeted multi-channel campaigns to nurture subscribers at different lifecycle stages, reduce churn, and improve subscriber LTV.

• App Store Optimization: Develop and execute a comprehensive ASO strategy to increase app discoverability and conversion rates, managing direct relationships with Apple and Google counterparts.

• End-to-end Channel Management and Expansion: Ensure existing channels meet subscription goals and identify growth opportunities in new channels and emerging platforms.

• Campaign Optimization: Lead day-to-day management and optimization of live campaigns, focusing on improving CPA/CPL metrics and engagement rates.

• Cross-functional Collaboration: Partner closely with Creative, Brand, Product, and other teams to align initiatives with product roadmaps, while providing guidance on campaign best practices, identifying risks, and outlining opportunities.

• Data-Driven Decision Making: Continuously analyze campaign performance data, leveraging A/B testing, segmentation, and attribution models to refine strategies. Define success metrics and build clear test plans.

• Strategic Planning: Support larger Product Marketing team in setting vision, goals, and KPIs throughout the year.

Qualifications & Experience

• 5+ years of experience in digital marketing, growth marketing, or product marketing, preferably in a B2C subscription-based business.

• Strong track record in performance marketing, including paid media management and funnel optimization.

• Deep, hands-on digital product marketing knowledge for web, app, and CTV environments.

• Experience with marketing automation platforms, CRM tools, and strong understanding of A/B testing and cohort analysis.

• Data-driven approach with experience in customer journey analysis, attribution modeling, and acquisition funnel optimization.

• Strong project management and cross-functional collaboration skills.

• Excellent communication skills and experience reporting to leadership on results and initiatives.

• Strategic thinking ability, balancing long-term vision with short-term execution.

• Experience in a news environment is a a plus.

• Experience in marketing streaming products is a plus.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $82,768.00 - $153,712.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.