Senior director of product people

Job Title

Senior Director of Product, People App

Job Description

About The Position | Major goals and objectives and location requirements

Dotdash Meredith is seeking an experienced, visionary Senior Director of Product to lead the People App—our flagship direct-to-consumer native mobile experience. In this high-impact role, you will drive the strategic vision, product development lifecycle, and performance optimization for the app, which represents a critical pillar in our transformation toward audience-first, mobile-centric media products. You will partner closely with engineering, design, marketing, audience development, and editorial stakeholders to deliver a best-in-class experience that fosters lasting user engagement, especially with younger and emerging audiences.

Hybrid 3x a week- (New York, NY)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

The PEOPLE App offers a bingeable new way of reading our entertainment and news coverage, as well as access to even more pop culture content and in-app exclusives. In addition to being able to scroll, swipe and share stories that matter to you most, users will have access to exclusive video series, games, horoscopes and exclusive updates on PEOPLE's most talked about moments.

About The Positions Contributions

Weight % - Accountabilities, Actions and Expected Measurable Results

30% - Strategic Vision & Product Leadership

• Articulate long-term product vision for the People App.
• Partner with the app leadership team (general manager, editorial, growth, marketing and monetization stakeholders) to define business outcomes and success metrics.
• Establish user-focused product outcomes that both serve user needs and support business goals.
• Define and continuously evolve a strategic product roadmap for the People App.
  
  

25% - Product Discovery & Delivery

• Lead all facets of mobile app development across iOS and Android platforms, from generative product discovery (deciding what to build) to product delivery (building it). This includes defining and launching MVPs through rapid post-launch iteration, as well as responding in real-time to changes in the market.
• Collaborate with engineering and design teams to establish a product development process that enables continuous feature delivery and innovation.
• Leverage analytics tools (Looker, Amplitude, AppsFlyer) to monitor user behavior, inform prioritization, and iterate based on real-time data.
  
  

25% - Flywheel Optimization

• Partner with marketing and audience teams to drive user acquisition and retention through targeted campaigns (social, newsletter, web banners, print, etc.).
• Identify, test, and optimize acquisition levers and campaign tactics, drawing on quantitative and qualitative feedback loops.
• Drive app optimization at regular intervals based on structured performance reviews and user engagement metrics.
  
  

20% - Leadership & Team Development

• Manage and develop a high-performing product team, including coaching, mentorship, and performance management.
• Implement development plans and structured performance feedback for direct reports to ensure growth, accountability, and executional excellence.
• Build a collaborative, high-trust culture across product, engineering, and cross-functional teams.
  
  

The Role’s Minimum Qualifications And Job Requirements

• Education: B.S. or B.A. required and/or equivalent experience.
• Experience: 7+ years in digital product management, with a strong track record in mobile app development and consumer engagement strategies.
  
  

Specific Knowledge, Skills, Certifications And Abilities

• Demonstrated experience launching and scaling high-profile mobile products; DTC, media, or lifestyle brand experience is a strong plus.
• Deep understanding of mobile analytics, growth levers, A/B testing, and agile product processes.
• Proven leadership skills with a successful track record of managing and mentoring product managers and cross-functional stakeholders.
• Exceptional communication and presentation skills, with the ability to align and influence at all levels of an organization, including C-suite executives.
• A passion for innovation in the media space and a strong orientation toward outcomes, user needs, and brand integrity.
  
  

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:

Pay Range

Salary: New York: $180,000 - $200,000

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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