Associate Creative Director (Branded), Overheard

Doing Things Media
New York, NY

At Doing Things, our process is unique, but our purpose is clear. We connect consumers across the world through humor and happiness. Doing Things is responsible for the funniest, most shareable, and culturally relevant memes and video content on the Internet. The company is making ordinary life relatable, humorous and entertaining through a portfolio that includes some of the most popular brands built on Instagram, including Middle Class Fancy, Shithead Steve, Overheard, Recess Therapy, Bob Does Sports and Animals Doing Things, among others. Through its IP, Doing Things fuels consumer products, branded content, video licensing, publishing and original entertainment.

Founded in 2017, Doing Things touts more than 35+ unique brands and delivers more than 100 pieces of original and curated content daily to an audience of nearly 100 million followers across Instagram, Facebook, TikTok, YouTube and Snap. This includes the company’s fast-growing direct-to-consumer products business, featuring comedic apparel and accessories based on what’s trending, as well as our Breezy golf apparel line.

Today, Doing Things is looking to expand its team as we extend our reach to bring smiles to millions of new community members across the globe.

Job Description:
You sit at the intersection of editorial sensibility and brand strategy. As ACD, you're the creative authority on the branded side of the business—leading client partnerships, managing a Creative Strategist, and owning creative output from pre-sale through campaign delivery. This role requires strong big-picture thinking: the ability to take a significant budget, identify a single cohesive creative strategy, and build a campaign that feels organic to Overheard's audience, delivers against client goals, and holds together across every touchpoint. Every piece of branded content you touch should feel native, intentional, and unmistakably Overheard. Above all, this person has a natural sensibility for humor. They understand why things are funny, what makes content feel human, and how to apply that instinct to branded work without losing it.

What you'll do :
  • Take a client brief and find the one core truth that makes a campaign worth making, then build everything around it
    Develop full-funnel, multi-format campaign concepts that feel cohesive across every touchpoint, not just a series of individual posts
  • Own the full RFP process—from briefing and ideation through mocks, decks, and final delivery
    Serve as the creative authority in all client-facing settings (kick-off calls, pitches, and presentations). Owning the creative narrative and building client confidence in the approach
  • Partner closely with the Editorial Director to identify gaps in the market, emerging content opportunities, and cultural moments with commercial potential
  • Monitor competitor activity, platform shifts, and cultural trends to inform Overheard's creative positioning
  • Directly manage and mentor the Creative Strategist, maintaining a high standard for quality and pace
  • Partner with Sales leadership to ensure the team is equipped to effectively pitch Overheard's creative offerings
  • Oversee active campaigns end-to-end, managing revision cycles and maintaining quality control from first draft through final post
  • Contribute to team workflows, briefing processes, and creative infrastructure that allow the branded team to operate efficiently

What we're looking for:

  • Strategic at the campaign level (non-negotiable): Proven ability to develop cohesive, big-picture campaign strategies across multiple formats and touchpoints. You don't just make content, you architect campaigns.
  • Overheard-fluent: You are chronically online and understand what makes Overheard's content work and why audiences trust it.
  • Brand strategy + editorial instincts: You understand how to serve a client's business objective without compromising the integrity of the content
  • Client-facing confidence: You've led creative conversations with brand partners and know how to build trust and understanding.
  • Organized at scale: You can run multiple campaigns simultaneously without dropping quality or momentum.
  • A natural leader: You've managed or mentored junior creatives and know how to give direction that helps people grow.
  • Sharp written communication: You can concept, brief, and present ideas compellingly—in a deck, on a call, or in a Slack message.
  • 5-8+ years of experience in branded content, creative strategy or social media creative (digital media, entertainment or social-first brand preferred).

What We Offer:

At Doing Things, you make an immediate impact. Doing Things is a start-up made up of smart, talented and driven people looking for other potential team members with the same attitude of innovation and excellence. We offer incredible opportunities to learn and work on projects that are at the forefront of the internet media landscape and are transforming digital advertising. We offer competitive compensation that includes cutting edge work and the opportunity to join a rapidly growing startup with a proven product.

The base salary for this position at the time of posting will range from $125,000 to $135,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility, and qualifications.

EOE
At Doing Things, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our brands and our community. Doing Things is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Disclaimer
Doing Things does not interview candidates via email and job offers are only extended after a thorough interview process involving phone and/or video interviews. If you receive a suspicious email regarding a position with Doing Things and/or a job offer, please do not respond. Forward that email to [email protected].

Posted 2026-05-27

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