Audience & Signals Specialist, Google & App

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee , whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What’s the role?

Etsy is seeking an Audience & Signals Specialist with a focus on Google and App Support to join the Customer Personalization & Intelligence team. This role is ideal for someone with hands-on experience in performance marketing, app-install campaigns, and ad operations. You will thrive at the intersection of marketing, data, and technology, supporting audience and signal strategies across Google Ads, SEM, and app campaigns.

You will support the Google and App Privacy & Addressability Manager in discovery, documentation, and execution of signal strategy, marketing privacy, and campaign activation across Google and app platforms.

This is a full-time position reporting to the Director, Global Media Investment & Platforms. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here .

What’s this team like at Etsy?

We work across a variety of partners to ensure customers get information on products they will love. We partner with technical teams to ensure ad platform partners spend our money efficiently. We support the key ad infrastructure that underpins Etsy’s global advertising programs.

What does the day-to-day look like?

• Audience Strategy & Execution - We work across a variety of partners to ensure customers get information on products they will love. Build, activate, and orchestrate audiences across major ad platforms (Google, App Install Campaigns) in partnership with media planners and an in-house growth marketing team. Improve campaign strategy & personalization by translating marketing goals into effective audience strategies. Lead testing, QA, and performance analysis of audiences to improve accuracy and campaign outcomes.

• Signals & Data Activation - We partner with technical teams to ensure ad platform partners spend our money efficiently. Collaborate with engineering, analytics, and MarTech to ensure quality signals are being collected and used for ad campaign optimization and attribution. Support signal improvements and help troubleshoot signal integrity and platform discrepancies, with an emphasis on SEM/PLA and App Install campaigns. Assess the interplay between signal optimization & audience performance. Collaborate with Platform partners to capture requirements & specs for new signal integrations.

• Cross-Functional Partnership - We support the key ad infrastructure that underpin the Etsy advertising programs. Partner with Brand & Growth Marketing, Product, and Data Science teams to plan and implement key advertising initiatives. Assist with agency coordination and ensure effective knowledge transfer and efficient audience use. Advertising Privacy Support, support the team in staying in sync with global policies & regulations (e.g. ATT, GDPR, CCPA) to protect Etsy’s & its users’ data. Support Privacy Enhancing Technology use cases.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• A strong desire to learn!

• Hands-on experience with SEM, PLA, PPC campaigns, and app-install strategies.

• Experience building and maintaining campaigns within Google Ads, DV360, and ad servers.

• Familiarity with Mobile Measurement Providers (e.g., AppsFlyer).

• Ability to read and apply basic SQL queries to validate data and signals.

• Knowledge of performance marketing, growth marketing, and app marketing best practices.

• Strong collaboration skills with both technical and marketing partners.

Bonus Points for:

• Familiarity with SQL, R, Python, VBA, or a backend programming language.

• Certifications in advertising or analytics solutions (e.g., Meta Blueprint, Google Analytics, Adobe Analytics).

• Exposure to clean rooms or other privacy-enhancing technologies (PETs), such as Mobile Measurement Providers (MMPs, like AppsFlyer)

• Understanding of two-sided marketplaces and the value of user segmentation.

• Understanding of MTA & MMM or other ad measurement methodologies.

• Understanding of Machine Learning principles & use cases is a plus.

• Familiarity with data visualization & dashboarding tools (e.g. Looker, Tableau, PowerBI).