Director, Programmatic Yield
OVERVIEW OF THE COMPANY
Fox Corporation Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.JOB DESCRIPTION
FOX is seeking a Director of Programmatic Yield focused on growing partnership revenue and accomplishing key programmatic objectives. As the Director, you will cover Fox Entertainment, Fox News, and Fox Sports across all digital platforms. You will report to the Vice President of Programmatic Yield in New York.
This is a fast-paced position for a versatile and motivated candidate who specializes in data insights, executive reporting, and managing relationships. You will have strong experience and expertise in programmatic video and display, analytical skills, the ability to prioritize and have exceptional organizational skills.
This is a small team where you will be exposed to many different aspects of the cable TV, advertising and digital business. You will be evaluated based on your ability to make thoughtful recommendations, taking initiative and grow existing partnerships.
This role is based in our New York office; you must be available to work onsite at least 4 days per week.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Grow existing digital revenue streams including display, video, and audio.
Gather data to inform supply opportunities and generate revenue models to inform business decisions.
Work to implement new partnerships and manage ongoing relationships as soon as the deal is signed
Manage major content recommendation partnership including revenue stream and ongoing initiatives
Project manage key initiatives with Fox Partnership, Ad Tech, and Operations teams internally
Troubleshoot and resolve any issues with various partners that are causing a drop in spend
Evaluate new SSP potential partners, their fit within the overall strategy and their potential impact to overall monetization
Determine appropriate cadences for all existing Business Development SSP partnerships (20+)
Determine KPIs, onboarding processes and create reports to monitor success of various SSP partnerships
Grow, build and cultivate existing external and internal partnerships
Stay abreast of industry developments, ad technology capabilities and ad serving developments
WHAT YOU WILL NEED
5-7 years’ relevant digital experience in programmatic
8-10 years’ work experience
Proficiency in programmatic yield. Google Ad Manager, Freewheel and other SSP dashboards
Ability to effectively negotiate in client relationships and maximizing partner resources to accomplish objectives and solve issues
Exceptional understanding of programmatic display and video ad serving relating to the overall lumascape including a technical understanding
Exceptional understanding of digital landscape and ecosystem, key players, revenue models, big data, OTT and digital ad technology
Advanced knowledge of ad platforms (Google Ad Manger Display and Video, Amazon, Freewheel etc)
A passion for digital media, revenue growth and programmatic
NICE TO HAVE, BUT NOT A DEAL BREAKER
A bachelor’s degree
SQL, Databricks, Tableau, Machine Learning Knowledge
ABOUT YOU
You have excellent time management and prioritization skills, and are meticulous
You are highly analytical and can interpret data, recognizing inflection points and key insights
You have excellent verbal and written communication skills
You have an excessive entrepreneurial spirit and drive
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