Brand Manager Merchandising

Ralph Lauren
New York, NY

Position Overview

Impact sales and productivity of regional Ralph Lauren Retail Stores and maintain the brand image through the implementation of consistent brand communication and Creative presentation. A self-motivated leader, responsible for managing the Ralph Lauren brand aesthetic and creating a memorable customer shopping experience through the execution and maintenance of rigs and interior/window displays.

Essential Duties & Responsibilities

  • Manage the installation of all interior/window changeovers, including production of any interior sets, on-site prop handling prop placement and rigging.
  • Identify and develop unique design specifications by door in keeping with established seasonal themes.
  • Ensure that store interior sets are maintained daily, including: repositioning mannequins, re-propping, re-merchandising, and sourcing alternative product for interior presentations.
  • For each installation, manage the procurement and compilation of creative and aesthetic elements for windows, including: wallpaper, paint, rugs, fabrics, lighting and decorative prop elements.
  • Research, identify and utilize multiple vendors and resources for props and decorative elements.
  • Time management and organizational skill-set which enables managing and engaging the team ensuring all projects and tasks get completed as needed.
  • nurturing the team as well as coaching and providing ongoing feedback.
  • Conduct daily walkthrough of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of the site, including the overall tidiness of each store.
  • Strong time management and organizational skill-set which enables managing and engaging the team. Ensuring all project and tasks as needed.
  • Plan and prep, in keeping with a rolling creative calendar, for the next installation or floor change.
  • Responsible for identifying areas of opportunity and improvement within their role and responsibilities and coming up with viable solutions.
  • Manage checkbooks and ensure that all installations stay on budget.
  • Communicate on a regular basis with store line to ensure that Creative needs dovetail.
  • Take responsibility for staying connected to the Corporate Office via the Team Site, including updates to the directives, showrooms, advertising, product deliveries and buys.
  • Actively participate in the timely updating of the Team Site, including window and interior photo review uploads and regional calendars.
  • Know and be aware of creative competition, learn from what you see outside of your immediate environment and report back to management on observations and insights.


Experience, Skills & Knowledge

  • Visual presentation and rigging experience, preferably in a luxury retail environment or equivalent.

  • Ability to manage and travel to multiple store locations.

  • Impactful 360 Communication

  • Cross functional partnership and teamwork

  • Brand Passion and Consumer focused

#LI-CE1


Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.

Posted 2025-07-30

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