Assistant director of digital engagement officer

Vassar College
Poughkeepsie, NY

Assistant Director Of Annual Giving, Digital Engagement Officer

R00032474
Poughkeepsie, NY



Department


Advancement



Job Family


Administrator



Vassar College is deeply committed to providing equal employment opportunities to all applicants and employees by promoting an environment of transparency and respect for differences. We welcome applications from individuals of all backgrounds who meet the qualifications of a posting. If you need to request an accommodation to fully participate in the search process, please contact [email protected] .



Job Description



Position Summary


As Vassar College enters the final two years of its historic comprehensive campaign, Fearlessly Consequential: A Campaign for Our Collective Future, there has never been a more exciting time to join the Office of Advancement. The Assistant Director of Annual Giving, Digital Engagement Officer (DXO), will play a key role in ensuring Vassar continues to lead in higher education supporting priorities such as financial aid, faculty and student research, curricular innovation, racial and social justice, environmental sustainability, need-blind admissions, and career education.


Vassar's mission-driven Annual Giving team is seeking a skilled communicator and relationship builder to excel in a high-volume, highly personalized leadership annual giving program. As a core member of our innovative and collaborative team, the DXO will be responsible for cultivating and growing a pipeline of new donors, increasing donor participation and giving, and strengthening donor engagement.


In this specialized fundraising role, the DXO will design and implement digital engagement strategies by leveraging social media, video, email, texts, and phone calls to build meaningful relationships, inspire giving, and foster sustained philanthropic support. This work will be informed by data, with an emphasis on tracking, reporting, and analyzing results to inform goals, measure success, and guide program development.


Reporting to and working in close partnership with the Director of Annual Giving, the DXO must thrive in a fast-paced environment, be comfortable soliciting gifts to support Vassar, and consistently engage donors through personalized outreach. The ideal candidate will be passionate about the liberal arts and eager to collaborate across departments including with campus partners and colleagues through Advancement on key campaign initiatives.



Responsibilities

  • Actively manage a portfolio of approximately 1,000 newly identified Annual Giving prospects and lapsed donors with capacity ratings of $25,000 to $100,000.

  • Leverage digital technology and databases to build, sustain, and track relationships with managed prospects.

  • Plan, track, and execute an average of 50 outbound touch points per day that reflect a unique appreciation for each donor's professional and philanthropic interests.

  • Proactively monitor engagement and fundraising results to identify trends and opportunities to optimize success.

  • Meet or exceed defined weekly, monthly, and quarterly donor participation, dollar, and outreach goals, with an emphasis on securing a high volume of virtual meetings with prospective donors throughout the year.

  • Develop an understanding of Vassar's history, the campus's community and culture, and current institutional priorities, and engagement and volunteer opportunities.

  • Build relationships with key faculty and administrative partners to facilitate stronger alum connections with the College's programs, personnel, and priorities.

  • Actively participate in ongoing professional development that advances the Vassar community's commitment to diversity, equity, inclusion and belonging.

Required knowledge, skills and abilities

  • Minimum of 1-3 years of relevant work experience.

  • Passion for fundraising in support of access to higher education and the value of the liberal arts.

  • Demonstrate exceptional professionalism and resilience, handling challenges and setbacks with a proactive, solution-focused approach.

  • Excellent communication and collaboration skills across all mediums (written, verbal, email, and video conferencing), with a proven ability to work effectively within a complex organization.

  • Ability to manage a high volume of work across multiple platforms and databases in a fast-paced environment, demonstrating strong organizational skills and effective prioritization.

  • A drive to share learning and help others to succeed, with a strong work ethic and a desire to become a leader in the development space.

  • Maintain discretion and trust by handling confidential information responsibly and interacting with genuine respect for people of diverse backgrounds.

Preferred knowledge, skills and abilities

  • Bachelor's degree

  • Higher education fundraising experience.

  • Experience front-line fundraising for a non-profit organization.

  • Familiarity with quickly learning new systems, CRMs, social media, and Google suite.

  • An understanding of how multi-channel, digital-engagement strategies are used in fundraising.

Compensation


The compensation for this position is $62,000 to $69,000 per year.

To apply, visit .
Posted 2025-10-30

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