Manager, Makeup And Fragrance Category Marketing, Estee Lauder na

Forecasting, Financial & Performance Management: Serve as key operational leader on forecasting process and ambition-setting for all New Product Launches, working collaboratively with global business planning, account leads/planners and brand senior leaders to gain alignment. Leverage a balance of category expertisie and pop-culture obessession to monitor and analyze category, brand, and competitive performance within the region, leveraging a rich combination of industry insights across product, consumer, macro societal trends to inform strategy and optimize performance. Work with the Executive Director and Director to develop and manage seasonal Category Merchandise Financial Planning (MFP), Long Range Plan, Category P&L and monthly reconciliation across key cost centers. Drive retail and net sales growth by managing launch calendar, assortment strategy, and key performance indicators across channels. Lead weekly post-mortem analysis of launches and campaigns to inform future planning in collaboration with Retail, Demand Planning and etc. Build strong relationships with EL Sales Team and retail partners and collaborate on joint business plans, exclusives, and high-impact programs. Collaborate with e-commerce and retailer dotcom teams to optimize online presence and drive digital sell-through. Act as the key point of contact between North America and Global Brand, Sales, Finance, and Operations teams to ensure regional alignment and excellence in execution. Ensure that every touchpoint of the consumer journey reflects the brand's identity and prestige codes. Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty. Comfort with proposing product innovation gaps and opportunities when applicable. Work closely with Global and CFX teams to track and support execution of tentpole brand experiences and consumer activations that align with Category strategy, conceptual national campaigns and key objectives. Bachelor's degree in Marketing, Business, or related field; MBA a plus 5+ years of progressive marketing experience, with a strong focus on prestige or luxury beauty, ideally in North America. An entrepreneurial spirit with a bias for action and comfort in fast-paced, high-growth, ever-changing environments. Data-informed mindset with the ability to analyze campaign results, define insights and adjust strategies accordingly. Advanced PowerPoint skills; must be able to craft C-suite powerpoint presentations and reporting recaps. Makeup and pop-culture obsessed with a firm grasp on business and personal use of key social media/digital platforms: TikTok, IG, Substack, Twitch, etc. Deep understanding of the North American consumer, retail landscape, and omni-channel strategies. Proven experience with 360° marketing plan execution and retail activations.