Founding Growth

Location: New York, NY (Onsite, 5 days/week)
Work Model: In-office (NYC)
Industry: B2B SaaS / Workflow Automation / Data Infrastructure
Compensation: $200K+

About Our Partner

Our partner is a fast-growing B2B SaaS company in the workflow automation space, helping teams transform unstructured inputs (documents, PDFs, and email-based workflows) into structured, usable data that flows into the systems they rely on.

The Opportunity

Our partner is hiring a Head of Demand Generation / Growth (Pipeline Owner)to lead their marketing-driven pipeline engine. This is a true ownership role: you’ll be given meaningful budget and clear outcomes, then trusted to design the strategy, run the highest-leverage experiments, and scale what works.

This is not a “brand” or “fluffy marketing” role. Success is measured in qualified pipeline and revenue impact . You’ll inherit a strong foundation—then build the next growth layer across paid, lifecycle/email, content, positioning, and new channel tests.

Responsibilities

• Own pipeline generation through marketing, with clear performance targets and accountability
• Develop a holistic demand strategy that connects channels (paid, content, lifecycle/email, positioning) into a cohesive system
• Prioritize growth bets based on expected upside vs. cost/time to test, and run lean experiments to reach clear conclusions
• Manage and improve existing paid channels (Google Ads and other paid initiatives), including oversight of external partners/agencies as needed
• Diagnose and solve scaling constraints (e.g., identifying why channels plateau and unlocking new performance)
• Build an experimentation roadmap and execute the top tests personally (e.g., LinkedIn ads, trade shows, influencers/publishing, lifecycle programs)
• Establish reporting and measurement frameworks tied to pipeline quality and conversion performance
• Collaborate closely with leadership and revenue teams to align demand gen with go-to-market priorities

Requirements

• Experience leading demand generation or growth for a B2B SaaS company, ideally in the $1–10M ARR scaling phase
• Demonstrated ownership of measurable outcomes (e.g., “generated $X pipeline,” “increased pipeline by Y%,” “drove Z% CAC-efficient growth”)
• Strong experimentation discipline: able to design small tests, learn quickly, and scale winning motions
• Strategic thinker who can tie channels together—without needing to be a specialist in any single channel
• Comfort operating with high ownership in an early-stage environment; bias toward action and execution
• Strong analytical and prioritization skills; able to allocate budget effectively and communicate performance clearly
• In-office readiness: excited to work from NYC 5 days/week with a fast-moving team