Product Manager - Ads

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

Advertising on Faire connects unique brands with independent retailers who will love their products while funding the continued growth of our marketplace. As a Product Manager on the Ads team, you’ll tackle a mix of technical, user-experience, and business challenges:

• Technical: shape auction logic, ranking, and targeting alongside our ML and engineering partners.


• User: design thoughtful ad formats and controls that help retailers discover great products without compromising browsing delight.


• Business: unlock high-growth, high-margin revenue streams that create value for retailers, brands and Faire.

Ads is one of Faire’s fastest-growing product areas, so you’ll have outsized ownership and clear paths for high-impact work.

What you’ll do

• Build features across the end-to-end Ads stack. Define and deliver features spanning campaign creation, budgeting, bidding, formats, and reporting.


• Develop product strategy & roadmap. Set direction grounded in customer insights, data, and Faire’s broader goals; regularly update leadership on progress.


• Partner cross-functionally. Work daily with engineering, design, data science, sales, and marketing to ship high-quality solutions.


• Balance marketplace health. Optimize for retailer experience and brand ROI while driving sustainable revenue.


• Drive experimentation. Form hypotheses, design A/B tests, interpret results, and iterate quickly.


• Champion our customers. Spend time with retailers and brands to understand needs, pain points, and success metrics.


• Measure & learn. Define KPIs, monitor performance, and share insights that influence future work.


• Foster team culture. Model Faire values of curiosity, resourcefulness, and ownership.

Qualifications

• 3+ years of experience in product management, software development, analytics, or as a startup founder.


• Demonstrated ability to learn new domains quickly and dive deep into both technical and business topics.


• Relentlessly resourceful—able to navigate ambiguity and get things done with limited information.


• Creative problem-solver who enjoys finding non-obvious, high-impact solutions.


• Strong analytical skills; comfortable turning quantitative and qualitative data into actionable insights.


• Clear, concise communicator—in writing, verbally, and with data visualizations.


• Passion for building products that empower small businesses and delight users.


• Inspiring teammate and leader who energizes cross-functional partners.


• Familiarity with digital advertising or marketplace monetization is a plus but not required; genuine excitement to become an expert is essential.

If you’re eager to work on a rapidly scaling product that sits at the intersection of machine learning, user experience, and marketplace economics—and you thrive in an ownership-driven environment—we’d love to meet you.

Salary Range

San Francisco, CA and New York City, NY: The pay range for this role is $153,500-211,000 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Effective January 2025, Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays. Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.


• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.


• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.


• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog .

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (